logo
episode-header-image
Aug 2024
42m 39s

Leveraging Emotions in Your Facebook Ads...

Michael Stelzner, Social Media Examiner
About this episode
Are you struggling to get results with your Facebook ads? Wondering how to create ads that convert? To explore how marketers can embrace emotions in their ads to improve their results, I interview Nick Theriot. 
Up next
Today
Increasing Conversions: Quick Wins That Work in 2026
Are your conversion rates falling along with the size of your email list? I interview Jay Schwedelson to learn how to grow your database and drive more sales in 2026.Why Getting Conversions Is Harder Than Ever4 Ways to Grow Your Email DatabaseHow to Fix What's Broken on Your Land ... Show More
45m 18s
Apr 16
Facebook's 2026 Rules for Reach & Relevance
Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering whether the latest platform changes are going to reward your work or make the climb even steeper? To discover how Facebook is reshaping who gets seen in 2026, how a new viewe ... Show More
42m 10s
Apr 9
Ads and AI: Leveraging AI Creative in 2026
Are your competitors producing more creative than you can match because they've figured out how to use AI to do it at scale? Are you still waiting weeks for a UGC creator to deliver one video, then repeating that cycle for every new ad variation you want to test? To discover why ... Show More
42m 45s
Recommended Episodes
Jun 2019
Google Text Ads Take A Test Ride On The Carousel - Ep. 76
<p>Google text ads are trying out the carousel, Google My Business intensifies competition against Facebook pages, Linkedin pages introduce five new call-to-action buttons, the secret of converting Instagram ads is revealed, testing your video ads with Youtube's mockup tool is fr ... Show More
42m 32s
Aug 2024
All Your Ads Are Belong to Us
<p>Zuckerberg is coming for your ads — and he wants your hands off the steering wheel. The ad business is still growing, just a lot slower than before. TikTok has a new app marketplace for small businesses. And paging dr. tweets — emergency emergency!</p><p><br></p><p><a href="ht ... Show More
6m 49s
Aug 2025
Google Ads VS. Meta Ads: Why You Should Run BOTH (Not One!)
Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ... Show More
8m 45s
Sep 2025
Generic Creatives: The Silent Killer of Your Ad Performance
Ever wonder why your ads are underperforming? Your generic creatives might be the culprit! In this video, Paid Social Managers Emily Hlavac and Emma Nold explain why generic ads fail to connect with audiences and how a focus on relevance and segmentation is the only way to boost ... Show More
11m 35s
Oct 2025
Hide or Seek: The ‘Sponsored Results’ Update is Here
This week on Marketing O’Clock: Google rolls out “Sponsored results” label in Search — now with a hide button for when you’ve had enough ads. Also, Shopping ads welcome subscriptions, helping sellers turn one-time buyers into repeat customers.Adzviser - https://adzviser.com/Visit ... Show More
55m 8s
Jun 2022
You Can Now See Your Performance Max Campaign Placements!
<p>Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received. </p><p>Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in sca ... Show More
7m 51s
Aug 2025
💰 eCommerce Success With Meta Ads: How It Affects Overall Digital Marketing Efforts
Think Meta Ads is just for brand awareness? Think again! Our Meta Ads Manager, Jonathan Paquin, reveals how Meta Ads directly impacts your eCommerce sales, boosts Google Ads performance, and drives overall revenue. He also shares simple tests to prove Meta's true value and clarif ... Show More
5m 18s
Jun 2024
How to Diversify Your Marketing Services
Are you ready to expand the services you offer to clients? Wondering how to do it? To discover how one agency owner strategically grew her agency by adding one service at a time, Brooke Sellas interviews Milou Pietersz.Guest: Milou PieterszReview our show on Apple Podcasts.See Pr ... Show More
33m 10s
Jun 2024
Facebook Ads for Beginners | Full 2024 Guide - 789
In today's episode, we offer a beginner-friendly guide to Facebook Ads, covering everything from creating and launching ads to targeting your audience on Facebook, Instagram, and the Meta Ads network. My guests Stephen Johnson, Stephen Blackburn, and I provide step-by-step instru ... Show More
56m 2s