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Sep 29
28m 48s

Content is hard until you build systems ...

Matt Gray
About this episode

Get The 3-3-3 Method here: https://fos.now/yt-gd-discover-the-3-3-3-method


Want to SCALE your business and join Founder OS? Go here: https://fos.now/yt-apply-546


In this whiteboard session, I sit down with my friend Igor, a founder who was staying up until 2 AM shooting YouTube videos, dreading every piece of content he created, and questioning if any of it was actually worth the burnout.


Together, we break down his entire content approach using 3 frameworks that transform founders from exhausted content laborers into strategic content CEOs - creating a clear pathway to consistent content that builds your business without destroying your sanity.


Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-546


Subscribe to Igor’s YouTube channel, "The AI Advantage", here: https://www.youtube.com/@aiadvantage


Video title ideas (for the algo):

The CEO Approach to Content Creation

Content is Hard Until You Build Systems Like This

Why Content Feels Like a Chore (And How to Fix It)

From Content Labor to Content CEO (3 Frameworks)

Stop Being a Content Laborer (Start Being a Content CEO)


Connect with me:

Website: https://fos.now/yt-founder-os-546

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

03:03 - The Intentional Content Framework

07:59 - The 3-3-3 Method

16:10 - Personal Media Company Structure


#onepersonbusiness #creatoreconomy #entrepreneurship

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