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Sep 28
1h 4m

How To Build a Profitable Personal Brand...

Matt Gray
About this episode

Get the Complete Personal Branding Toolkit (for free): https://fos.now/yt-gd-discover-personal-brand-workbook


Want to SCALE your personal brand into an automated empire? Go here: https://fos.now/yt-apply-532


In this hour-long masterclass, I reveal the complete Personal Branding Blueprint that helped me build a community of 14 million people, grow my newsletter to 172,000 subscribers, and scale multiple businesses to 8 figures - all without spending a single dollar on advertising.


This isn’t theory. This is the exact system that transformed my life from working 80-hour weeks chasing clients to running an automated empire while traveling the world.


Want to LEARN the complete personal branding system? Go here: https://fos.now/yt-newsletter-532


Video title ideas (for the algo):

Full Personal Branding Course (Complete Blueprint)

how to build a personal brand FULL COURSE Masterclass

How I Built an 8-Figure Personal Brand Working 4 Hours a Day

The Personal Branding System That Generated 8-Figures (4+ Hours)

How to Build a Profitable Personal Brand (Ultimate Beginner’s Guide)


Connect with me:

Website: https://fos.now/yt-founder-os-532

Twitter: https://twitter.com/matt_gray_

LinkedIn: https://www.linkedin.com/in/mattgray1

TikTok: https://www.tiktok.com/@realmattgray

Instagram: https://instagram.com/matthgray


00:00 - Intro

01:20 - Trust Revolution

01:42 - Matt's Story

02:18 - Power of a Personal Brand


03:27 - Founder Flywheel

03:49 - Rented Audience

04:18 - Owned Audience

05:08 - Monetized Audience

05:58 - Think Long Term

06:35 - Choose Your Platform

06:58 - Where is Your Dream Customer

07:40 - Building Your Moat

10:30 - Clarifying Ideal Customer


12:08 - Content GPS

12:40 - Content Foundation

13:19 - 4 Content Categories

13:35 - Content Idea Machine

15:43 - Creating The Content

16:26 - Content IP

17:50 - Content Multiplication

17:55 - Content Waterfall System

20:39 - Content Distribution

20:50 - YouTube Distribution

21:35 - X Distribution

22:31 - LinkedIn Distribution

23:04 - Instagram Distribution

23:47 - TikTok Distribution

23:54 - Newsletter Distribution

24:14 - Metrics


26:50 - Monetization Systems

28:18 - Bridge No. 1: CTAs

31:00 - Bridge No. 2: Newsletters

35:53 - Bridge No. 3: Conversion system


38:58 - Barrier to Create

39:24 - Procrastination

40:33 - Perfectionism

42:03 - Comparison

43:16 - Feeling Behind

44:33 - People Pleasing

46:48 - Your One Domino


48:32 - Automation And Team

49:16 - AED System

51:23 - Delegation Math

52:23 - Who to Hire

52:50 - Social Media Manager

53:08 - Writer

53:43 - Video Editor

54:41 - Tech Operator

54:57 - Chief of Staff

55:50 - Closer


56:54 - The Art of Intentional Content

57:36 - Taste is The Ultimate Competitive Advantage

58:26 - Best Creators are Curators

01:00:02 - The Forever Game


1:01:17 - Who Succeeds and Who Fails?

1:01:27 - Do The Work

1:01:57 - Consistency Over Perfection

1:02:32 - Daily Shipping

1:02:56 - Just Use The Systems


#onepersonbusiness #creatoreconomy #entrepreneurship

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