This week we had a fascinating chat with Troy Beer whose diverse experiences have led him from digital content creation to communication lead roles across multiple sectors: from environmental charities and health NGOs to government, universities, research centres and even retail. Each role has required him to work closely with stakeholders and subject-matter experts – interpreting complex information into compelling content for diverse audiences.
Troy says he has tried to work for places that make a difference, work with smart people who can teach him something and deliver creative work that in some way contributes to making positive change. Along the way he has seen the astoundingly complex work cancer researchers do, learnt how critical antibiotics are and how addictive nicotine is, seen threatened greater gliders fly from trees, stood heartbroken at the edge of forest destroyed for paper, plumbed the depths of fossil fuel follies, watched systems slowly change and been gently shown the insight 40,000 years in a place provides. He’s produced 1000s of webpages, a few apps, edited ideas and stories into real books and magazines, video and data into news, shorts and documentaries, plus kept asking people to care, to stop scrolling, and to think while on socials.
His approach begins with understanding stakeholder needs, identifying key audiences and the challenges they face—then to work across teams to map outcomes and connections that deliver creative solutions. All the while monitoring metrics and engagement to improve what his teams are trying to do: basically to tell a better story.
We’re sure you’ll enjoy listening to this conversation as much as we enjoyed having it!
You can find out more about Troy and his work here:
Transcript: To be completed
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