Confused about whether to put your clinic’s marketing dollars into Google Ads or Facebook Ads?
In episode 319 of the Grow Your Clinic podcast, Ben, Jack and Peter unpack the key differences between these two platforms - Google Ads capturing people actively searching for your services, and Facebook Ads grabbing attention while people scroll. You’ll learn how to decide where to spend your budget, when to run ongoing campaigns vs short bursts, and why discounts don’t cheapen your service but can lower the barrier for new clients. Plus, Peter takes you behind the scenes as he breaks down a current new client offer, showing exactly what works in practice.
Whether you’re new to paid ads or looking to refine your strategy, this episode gives you the tools to make smarter marketing decisions and grow your clinic with confidence
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In This Episode You'll Learn:
💰 How to effectively allocate your marketing budget
🎯 Understanding the difference between intention-based and interruption-based marketing
📞 How to ask the right questions to turn calls into bookings
📈 Strategies for using Facebook Ads to generate leads
🏥 The importance of client experience in retaining new patients
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