logo
episode-header-image
Sep 22
53m 53s

#364: Losing Her Home, Going 21 Months W...

Yasmin Nouri
About this episode

Joan Nguyen is the co-founder and CEO of Bumo, a platform revolutionizing childcare with flexible, on-demand options for families.


Raised by Vietnamese refugee parents who taught her that education was both a privilege and a pathway, Joan’s entrepreneurial journey began at just 20 years old when she founded MeriEducation with $3,000 in savings, eventually growing it into an Inc. 5000 company. Years later, as a working mother, she teamed up with Chriselle Lim to launch Bumo in 2019. From pitching over 200 investors with repeated rejections, to losing her home in the LA wildfires, to pivoting the company into a virtual school in just eleven days during the pandemic, Joan has demonstrated remarkable resilience. Today, Bumo has raised over $10 million and built a nationwide marketplace connecting families with thousands of licensed childcare providers.


In this week’s episode, Joan opens up about the pivots that shaped her journey. She shares what it was like navigating survival mode versus thriving mode as a founder, building a supportive community, and finally breaking through with investors. We talk about the challenges of fundraising and adapting quickly during the pandemic to save her business. Joan also shares the lessons she’s learned about resilience, setting boundaries as a parent and leader, and the power of asking for help. If you’ve ever faced setbacks that felt impossible to overcome, this conversation is proof that your hardest seasons can set the stage for your biggest breakthroughs.


In this episode, we’ll talk to Joan about:

* The power of pivots and why Joan always leads with serving her community. [02:21]

* How every job and connection came full circle in her entrepreneurial journey. [04:34]

* Lessons in resilience and perspective from her refugee parents. [07:35]

* Surviving vs. thriving: the mindset shift as a founder. [09:51]

* Losing her home, kids’ school, and 300 daycares in the LA fires. [11:29]

* Running a fashion line and tutoring before choosing education. [13:50]

* From “glorified intern” to co-founder & CEO of Bumo. [18:57]

* Pitching 200+ investors and the early rejections. [23:31]

* Building community with the Bumo Digest parenting newsletter. [25:35]

* Landing her first lead investor (& literally breaking open doors). [28:16]

* Pivoting during the pandemic and launching a virtual school. [30:45]

* Why 2022–2023 were some of Bumo’s hardest years. [33:40]

* The traction and proof points that led to raising $10M. [40:26]

* How Joan has evolved as a leader. [41:28]

* The power of focus, hiring right, and clear communication. [51:18]

* Setting boundaries as a founder and parent. [47:08]

* Why asking for help can change everything. [51:07]


This episode is brought to you by beeya: 

* Learn more about beeya's seed cycling bundle at https://beeyawellness.com/free to find out how to tackle hormonal imbalances. 

* Get $10 off your order by using promo code BEHINDHEREMPIRE10


Follow Yasmin: 

* Instagram: https://www.instagram.com/yasminknouri/

* Stay updated & subscribe to our newsletter: https://www.behindherempire.com/


Follow Joan: 

* Instagram: https://www.instagram.com/bumoparent/

* Instagram: https://www.instagram.com/joan.bumo/

* Website: https://wp.bumo.com/


Hosted on Acast. See acast.com/privacy for more information.

Up next
Oct 6
#366: You’ll Never Be Ready, Do It Anyway: Lessons in Grit, Growth & Grace from Jennifer Meyer, Founder of Jennifer Meyer Jewelry
Jennifer Meyer is the founder and creative director of Jennifer Meyer Jewelry, a fine jewelry brand handmade in Los Angeles. Jennifer’s story starts early. At six, she was discovering her love for jewelry while creating pieces with her grandmother. Fast forward: she hustled her w ... Show More
54m 54s
Sep 29
#365: Why Women Get PMS, Mood Swings and Bad Periods: What Every Woman Should Know with Dr. Sarah Hill
Why do mood shifts, cravings, and PMS happen before your period? Dr. Sarah Hill, author of “This is Your Brain on Birth Control” and “The Period Brain”, breaks down the latest science on hormones, the luteal phase, and how progesterone affects the brain and body.In this episode y ... Show More
1 h
Sep 15
#363: Q&A: Top Wellness Fads We Quit, Business Advice That Keeps Us Sane and What We’ve Learned About Marketing & Driving Growth with Yasmin Nouri and Kaya Purohit, Co-Founders of Beeya
In this week’s episode, we’re doing a solo episode. I’ve invited my co-founder at beeya wellness and sister-in-law, Kaya Purohit, to join me for a candid conversation where we dive into the top questions from our community.From wellness routines to business strategy, we’re gettin ... Show More
52m 30s
Recommended Episodes
Jun 2025
Rebecca Minkoff: Founder Resilience, Secret to Long-Term Success, How to Stay Relevant As A Brand & More
On today’s episode I am speaking with fashion powerhouse Rebecca Minkoff who shares the story behind building her iconic brand — from scrappy beginnings and early celebrity buzz to navigating influencer marketing before it was mainstream. She opens up about the hard-earned path t ... Show More
49m 26s
Mar 2025
Suneera Madhani: Why Most Founders Fail—7 Things You Must Do to Succeed
What habits do you think lead to success? How do you handle setbacks or failures? Today, Jay Shetty sits down with Suneera Madhani, a visionary entrepreneur who defied the odds to build a billion-dollar business. As the founder of Stax Payments and CEO of Worth AI, Suneera opens ... Show More
1h 26m
Mar 2021
002: From Two Failed Dropshipping Businesses to Ecommerce SUCCESS | ACV Keto Gummies Founder Maurah Ruiz
Pageant queen, professional model, and international entrepreneur Maurah Ruiz sits down to speak with Foundr about her journey to launching Acv Gummi. Working as a model, Ruiz knew the struggle of maintaining a healthy diet and a strong immune system. Unable to stand the taste of ... Show More
36m 11s
Jun 2025
E096 - The Fastest Way to Power, Money & Freedom | Afnan Khalifa
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Most people say they want more – more money, be ... Show More
1h 35m
Jun 2024
Rachel Rodgers: The Million Dollar Mindset
#518: If you want to learn about building wealth through entrepreneurship, you’ll enjoy this episode.When Rachel Rodgers graduated from law school, she didn’t take the conventional path to working at a big law firm. Instead, she opened her own practice, specializing in intellectu ... Show More
1h 2m
Jan 2025
25 Years of Rodial: Revolutionizing Skincare and Complexion Innovation with Founder Maria Hatzistefanis
Rodial is a luxury beauty brand founded by Maria Hatzistefanis in 1999, a London-based entrepreneur and bestselling author. Driven by a vision to create targeted, results-driven products, she identified a gap in the market for skincare solutions that deliver both instant and long ... Show More
51m 33s
Dec 2024
141. How do I *working mom*? with founder of a celeb-loved candle company w/ Annabelle @tajacollection
What does it take to transform a creative idea into a thriving business while juggling motherhood and entrepreneurship? In today’s episode, I sit down with Annabelle DeGrazio, founder of Taja Collection, to talk about her inspiring journey from corporate lawyer to CEO of a custom ... Show More
32m 4s
Aug 14
E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque
» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisationInstagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/Devon Levesque is known for pushing limits, both ... Show More
55m 29s
Sep 29
Julie Wainwright: Getting Real Real About Building a Billion-Dollar Business
Julie Wainwright is the visionary founder and past CEO of The RealReal, the luxury resale giant that disrupted the fashion industry and redefined what it means to build a billion-dollar brand. In her new book, Time to Get Real: How I Built a Billion Dollar Business that Rocked th ... Show More
1h 16m