What does it take to transform a creative idea into a thriving business while juggling motherhood and entrepreneurship? In today’s episode, I sit down with Annabelle DeGrazio, founder of Taja Collection, to talk about her inspiring journey from corporate lawyer to CEO of a customizable home accessories brand. Annabelle shares her unique approach to gifting, her commitment to non-toxic and sustainable practices, and how she’s built a life that balances purpose and passion. Whether you’re an entrepreneur, a busy mom, or someone seeking thoughtful gifting ideas, this episode is packed with practical insights and empowering advice. Tune in to hear:
- The pivotal moment that sparked the idea for Taja Collection.
- How Annabelle turned her passion for thoughtful gifting into a thriving business.
- Tips for delegating tasks and finding balance as a working mom.
- Why non-toxic candles matter and what makes Taja’s products stand out.
- The role of social media in building a brand and connecting with customers.
Connect with Annabelle:
@annabelledegrazio @tajacollection https://tajacollection.com/ Connect with Deanna: Instagram: @
dietitiandeanna and @
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