logo
episode-header-image
Sep 22
41m 40s

#209 Building Authentic Sports Brands | ...

Marcus Filipsson
About this episode

Welcome to episode 209 of Sports Management Podcast.

Today’s guest is Maike Wellmann - a brand specialist, entrepreneur, and founder of Swim & Move Academy. Maike went from regional swimmer to building a thriving swim school and helping athletes and federations shape authentic brands. '

We spoke about:

  • Why authenticity beats copy-paste branding
  • How Swim & Move grew from 5 → 50+ classes in 2 years
  • Branding workshops for federations & athletes
  • Why hard skills can be taught, but passion can’t
  • Lessons in consistency, self-care & scaling a business

And much more! 

Time stamps:

00:01 Intro
07:27 Swim school growth from 5 to 50 classes
09:09 Authenticity in branding
13:49 AI & branding workshops for federations
31:50 Recruitment: hard skills can be taught, soft skills can’t
34:29 Consistency + self-care in entrepreneurship
37:17 Taking a step back: aligning brain and heart

Follow Sports Management Podcast on social media

Instagram
Twitter
LinkedIn
YouTube

www.sportsmanagementpodcast.com

Up next
Oct 6
#211 How Playtomic Became the World’s #1 Padel App | Pablo Carro on Scaling Sports Tech
Welcome to episode 211 of Sports Management Podcast. Today’s guest is Pablo Carro. The co-founder and Chief Commercial Officer of Playtomic - the world's leading app for racket sport players and clubs. We spoke about: Why he started Playtomic How to avoid the Swedish example The ... Show More
33m 5s
Sep 29
#210 Szymon Szemberg: NBA Europe, NHL Expansion & the Future of Global Leagues
Welcome to episode 210 of Sports Management Podcast. Today’s guest is Szymon Szemberg, a reoccurring guest who first appeared on episode 5, almost 5 years ago – and a lot have happened since. Szymon recently wrote an article about the NBA closing in on a league in Europe and if t ... Show More
40m 15s
Sep 15
#208 How to Build High-Performance Cultures | James Kerr, Author of Legacy
Welcome to epsiode 108 of Sports Management Podcast. James Kerr is bestselling author of Legacy, the book that revealed the leadership principles behind the legendary All Blacks. We spoke about: What truly defines high performance Why humility and accountability matter How cultur ... Show More
55m 24s
Recommended Episodes
Jul 2024
UP407 What We Talk About When We Talk About Gareth Southgate
Leadership is one of the most important and yet misunderstood topics in sport.  This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the lens of its manager.  So what is leadership and what are the mistakes we make w ... Show More
46m 48s
Sep 2024
UP424 Expected Goals - Introducing the brand new podcast on the business of women's football
Today, we're launching a brand new show called Expected Goals, hosted by Matt Cutler and Maggie Murphy. Together Matt and Maggie will explore the business of women's football. Matt Cutler is the former editor of SportBusiness and was Director of Communications at Two Ci ... Show More
52m 9s
Apr 2024
UP384 Cause and Effect: Sponsorship's Attribution Problem
Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business. The digital era was supposed to solve this puzzle. But it might have made it worse. To discuss this ... Show More
50m 47s
Sep 2024
Passion and Purpose (with Andy Slavitt)
On today's episode, Laurie talks purpose-driven businesses with Andy Slavitt. Andy’s been a White House advisor, crisis response leader, health and technology business leader and investor with Town Hall Ventures. He was also the host of Lemonada’s hit podcast In the Bubble. He’s ... Show More
35m 45s
Oct 2024
QUICK SERVED: Rafael Nadal Retires
Send us a textAndy Roddick and the Served team jump in the studio for a Quick Served episode to talk Rafael Nadal’s retirement announcement. Andy, Jon Wertheim, and Producer Mike talk Rafa's accomplishments, his career, and most importantly the presence and personality he brought ... Show More
25m 38s
May 2025
372: Tech, trades, and transformation: a conversation with Travis Voss
"Don't be too busy being busy. It's always good to engage in events, associations, and larger industry ideas and attack the problems from the root." In this conversation, Devon Tilly chats with Travis Voss from SMACNA! If you hear any background noise, that's because this episode ... Show More
35m 10s
Jul 2022
Ep. 1092: Ben Hunt Interview with Michael Covel on Trend Following Radio
My guest today is Ben Hunt. Ben spent a decade in academia as a Political Science professor at New York University before starting a couple of his own software companies, which he later sold. Ben then decided to conquer financial markets, serving as the Chief Risk Officer and Chi ... Show More
47m 9s
Aug 2024
61: Rebuilding After Shutting Down a $40M Business - Colin Wayne
Colin Wayne (CEO @ Wayne Enterprises Inc) joins us in this special episode hosted by Ashton Shanks, where we dive deep into his journey from being a fitness model to CEO of one of Alabama's fastest-growing companies. In this episode, Colin shares how he leveraged social media to ... Show More
50m 11s
Jun 2021
Extra Time for 11 June 2021
Athletes and social media. It's a combination giving sports fans increasingly more access to - and information about - the world's best sports people. It's also a combination that comes with pitfalls - as England cricketer Ollie Robinson has very acutely discovered. Robinson has ... Show More
25m 58s
Feb 2025
Business Daily meets: Applied Nutrition's Tom Ryder
We speak to a boss whose business has bulked up on the global wellness trend.Tom Ryder got into fitness supplements as a side-hustle when he was a scaffolder for Liverpool City Council — now he runs Applied Nutrition, which is valued at more than £350million.He tells Sean Farring ... Show More
17m 27s
Listen to millions of songs and podcasts on Anghami