Join me for one of the most intriguing conversations I’ve ever had—with veteran journalist Sujata Assomull, whose fearless dismantling of fashion’s myths will make you rethink what luxury, craft, and pride really cost. This is a must-listen moment for me as a host — a conversation that challenged, moved, and left me seeing Indian fashion in an entirely new light.From her early days covering business and politics to becoming the editor of Harper’s Bazaar India and now a globally respected fashion critic, Sujata's journey is one of constant reinvention and courage. She’s witnessed the industry from the front row and the back door—celebrating its brilliance, questioning its hypocrisies, and amplifying the craftspeople and stories often left out of glossy magazine spreads. Today, she stands as both insider and disruptor, reminding us that fashion is not just glamour, but culture, power, and identity.Conversation Highlights- Why Indian consumers value a Prada Kolhapuri over a handcrafted Indian original- The uncomfortable truth about who really pays for Bollywood’s glamorous red carpet looks- How legacy magazines dismissed social media—and why Sajeda embraced it early as her lifeline- The real power dynamics at fashion weeks: who gets invited, who gets sidelined, and why it matters- Appropriation vs. collaboration: what global brands owe India beyond “inspired by” press notes- The path forward for Indian fashion—why consistency, storytelling, and pride in homegrown brands could define the next decadeIf you’ve ever bought into a label, questioned the price of craft, or wondered why India’s rich textile heritage doesn’t get the respect it deserves, this episode will stay with you. Whether you’re a designer, creator, or simply someone who loves fashion, Sujata’s words will shift how you see what you wear—and why it matters.Key TakeawaysLuxury is Craft: True luxury lies in uniqueness and time-intensive craftsmanship, not just logos.Reclaim Our Pride: India once defined global style—it's time we value our own heritage again.Collaboration Over Credit: Inspiration isn’t enough; international brands must invest in craftspeople.Visibility ≠ Impact: Celebrity dressing doesn’t always translate into sales or cultural progress.The Next Decade Is Ours: Indian fashion has the potential to stand shoulder to shoulder with global luxury houses.**Watch at 1.5x speed for a faster, more efficient listen.🎙️ About the show:Hosted by Masoom Minawala, The Masoom Minawala Show brings honest, vulnerable conversations with changemakers, creators, and entrepreneurs. Every episode is designed to spark personal growth and meaningful change.About Masoom: Masoom Minawala is a global influencer, entrepreneur, and content creator passionate about empowering women and promoting Indian talent worldwide.With over a decade of experience, Masoom has been featured in Vogue, CNN’s 20 under 40, and HSBC’s list of leading female entrepreneurs worldwide. She’s worked with over 500+ global brands, represented India at the Cannes Film Festival red carpet, and delivered impactful talks.Want to buy my book? It’s a no-filter guide to turning setbacks into success—and building a business that actually works. Get it here: https://www.amazon.in/Shell-Never-Make-Journey-Dominance/dp/9353458528📲 Social Media:My Instagram: https://www.instagram.com/masoomminawala/My LinkedIn: https://www.linkedin.com/in/masoomminawala/**