Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang, President of eos Products, and Vineet Mehra, CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about what it really takes to succeed as a modern CMO.

These marketing leaders delve into their distinct career paths, the evolving responsibilities of a CMO, and their collaborative effort to reshape the perception of marketing leadership. They offer frank perspectives on the true requirements for success as a contemporary CMO, covering topics from effective capital allocation to fostering C-suite trust.

What you'll learn:

How non-linear career paths can lead to CMO success
Why "efficient growth" should be every CMO's unifying mandate
Strategies for building trust and credibility in the C-suite
How to understand different "love languages" of PE, VC, and public companies
Why experience trumps traditional education in marketing leadership
How to navigate the constant platform shifts that make marketing uniquely challenging
What makes Marketing Vanguard's approach to CMO community building different

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Building the Future of Marketing Leaders...