Too often, a company’s sales strategy is limited by finite resources. Even the largest multinational corporations have to make tough decisions about where to deploy their sales teams. But as they grow more sophisticated, AI agents are expected to be capable of reaching and interacting with not only your largest and most valuable clients and customers, but also small businesses most sales teams simply didn’t have the bandwidth to engage before. BCG’s Phillip Andersen examines the potential of AI-driven sales teams and imagines how AI-agents might even negotiate simple transactions with each other.
Learn More:
Phillip Andersen: https://on.bcg.com/46plrlt
BCG’s Latest Thinking on Marketing and Sales: https://on.bcg.com/47L7ZKR
A Bold AI Ambition for B2B Marketing, Sales, and Service: https://on.bcg.com/3VVCNBi
How to Accelerate the GenAI Revolution in Sales: http://on.bcg.com/42zfEZb
Chapters:
00:00-02:13The scenario: AI sales agents of the future
02:14-03:02 How do sales teams currently prioritize where to put their resources?
03:03-03:46 How are most sales teams using AI right now
03:47- 06:09 What have we learned from AI already being used in customer service?
06:10-08:40 What doors will AI agents open for sales teams that are currently closed to them?
08:41- 11:08 What would AI outreach look like in the future?
11:09-12:56 What is the role of humans when AI agents are making deals?
12:57-13:24 Short break
13:25-16:13 How to use AI agents to build relationships with valued clients
16:14- 17:47 Who owns the “redline”?
17:48-19:43 How will junior members of the team grow their skills?
19:44-22:16 How can AI help junior members grow their skills?
22:17-23:38 What kind of skills will humans need to succeed when they're augmented by AI agents?
23:39-25:47 What will it look like when two AI agents interact with each other?
25:48-27:50 How will AI agents gained trust of customers?
27:51-29:25 What could disrupt this path to the future?
29:26-31:45 No regret moves for CEOs
31:46-35:23 Bill and GENE: A hypothetical conversation between two AI agents.
35:24-36:08 Outro