Following the release of Outrage Inc on BBC iPlayer Mark Borkowski comes onto the PRmoment podcast to talk about the PR Stunt. Mark is also a well-known lecturer and speaker on the art of publicity. He is a frequent media commentator on TV and radio and writes for several nationals. Mark has authored two books on publicity stunts. Outrage Inc is a journey ... Show More
Sep 12
The PR News Review: The Harry and Meghan show, 9/11 tribute, The RNLI and Anthropic's Whistleblower
This edition of the PRmoment News Review, hosted by Ben Smith with Angie Moxham and Mark Borkowski, worked through four stories that each turned on the same question: what communications can and cannot fix.The Sussexes opened the show, and both guests pushed back hard on the week ... Show More
19m 7s
Aug 28
The PR News Review: The return of Harry and Meghan, Meta’s $18 billion settlement and Russia & NATO's comms spat
This PRmoment News Review opens with Ben Smith framing three big themes of the week: the return of Harry and Meghan to the UK, Meta’s eye‑watering $18 billion settlement with dozens of US states, and an uneasy communications environment around Russia, Ukraine and NATO. Here are s ... Show More
20m 14s
Feb 2021
Zack Teperman | Tell Your Story and Get People to Pay Attention with PR | The Wolf's Den #107
In this episode of The Wolf's Den, JB joins forces with Zack Teperman, a specialist in the world of Public Relations. They talk about what PR is, how it’s used, and how it differs from marketing. Together, PR and marketing can be very powerful. For those of you who really want to ... Show More
41m 56s
Sep 2023
Monetizing Creativity with Morgan Spurlock
<p>On today's episode of the GaryVee Audio Experience, I'm sharing a conversation I had back in 2017 with documentary filmmaker and television producer Morgan Spurlock. We discuss the power of social media engagement, the intricacies of entrepreneurship, and the balance b ... Show More
48m 57s
May 2022
How to Handle a Public Relations Crisis with publicist Danny Deraney
This week we’re joined by leading publicist Danny Deraney who is here to talk to us about how to use PR to grow your brand, the craziest PR stunts he’s been involved in including Sharknado, and how if your father speaks French, it doesn’t mean that he is French!
1 h
Jul 2023
Prof G Markets: Twitter’s Rebrand to X, Mattel’s IP Playbook, and What’s Next for Snap
This week on Prof G Markets, Scott shares his thoughts on Twitter rebranding as “X,” and takes us through some of the best and worst branding moves in corporate history. He then takes a look at Mattel’s media strategy on the heels of Barbie’s blockbusting performance at the box o ... Show More
35m 33s
Oct 2023
Meaning over Math! How connection, empathy and authenticity are the keys to growth
Emmanuel Probst, global brand thought leader at Ipsos, adjunct professor at UCLA, Wall Street Journal and USA Today best-selling author of <i>Brand Hacks</i> on the art and science of brand transformation. His fascination in the quest for meaning is explored further in his latest ... Show More
41m 13s