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Ever wondered how to turn your podcast into a thriving business? Bogdan Bratis, CEO and founder of Saspod, shares his journey from X Factor Romania finalist to successful podcast entrepreneur.
Bogdan's story is a testament to the power of adaptability and perseverance. After moving from Romania to the UK to study music production, he discovered the world of podcasting and quickly became an expert in audio editing. Today, he runs a full-service podcast production company that offers everything from editing to hosting services.
In this episode, Bogdan reveals the secrets behind successful podcasts, including the importance of clear goals, consistent production, and strategic marketing. He emphasizes the value of video podcasting and shares tips on how to improve discoverability through clever naming and keyword strategies.
The conversation also touches on the challenges of balancing entrepreneurship with personal life, the potential of AI in podcasting, and the unexpected joys of fatherhood. Bogdan's insights offer a comprehensive look at the current state of the podcasting industry and its future potential.
If you're looking to take your podcast to the next level or considering starting one, this episode is packed with valuable advice from someone who's been in the trenches. Don't miss out on Bogdan's expert tips – listen now!
FullCast – https://fullcast.co/
1. Have a clear goal and vision for your podcast. Successful podcasters know why they're starting their show and what they want to achieve with it, whether it's visibility, growth, or eventual monetization.
2. Choose a discoverable podcast name. Consider including relevant keywords in your show's title to improve searchability. You can add descriptive phrases to your main title in podcast directories.
3. Repurpose podcast content across multiple platforms. Turn episodes into blog articles, social media posts, and video clips to expand your reach. Being present on various channels increases discoverability.
4. Optimize your podcast for search. Include relevant keywords in episode titles, descriptions, and show notes. Encourage listeners to use keywords when leaving reviews to boost your ranking.
5. Continuously improve and test different strategies. Implement small, consistent improvements to your show. A/B test various approaches to see what resonates with your audience and focus your efforts on what works best.
"I wanted an all-in-one solution. It's something that provides a little bit of future for the business because you can integrate AI tools, you can integrate all sorts of different creation tools. So it gives you not just an agency, but a SaaS business as well, which creates a bit of passive income."
"If you have a podcast, why not turn that episode into a blog article? Make sure that it ranks on Google. You're going to get clicks on that article and obviously once you do that, you will be featured in AI as well, if you do it right."
"Once Skyler came into the world, I was like, wow, this is something else. I changed my mind about being a father. I think this is one of the greatest things you can ever do in your life, and if you have the chance to do it that's good."
LinkedIn - https://www.linkedin.com/in/bratis/
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