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What’s up, Rock Nation! Today we’re joined by Chris Do - award-winning designer, educator, and founder of The Futur. He’s built one of the most recognizable personal brands in the creative world, reaching millions with lessons on business, creativity, and self-expression.
Chris reveals why most creators feel invisible online, how to cut through A.I.-driven noise, and why value has to come before selling. From leaning into vulnerability to building the “bank of karmic equity” to experimenting with bold new formats, he shares the exact playbook for standing out.
If you want to build a profitable personal brand before it’s too late, this episode is packed with practical, hard-earned lessons from one of the most respected voices in design and business.
Check out Chris here:
https://www.instagram.com/thechrisdo/
https://www.youtube.com/ @thefutur
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Timestamps:
0:00 - Intro
1:16 - Why most people feel invisible online
2:42 - Can the average creator still cut through the noise?
3:46 - The danger of making content for the wrong reasons
6:16 - Why storytelling and meaning matter in content
8:25 - When Chris started leaning into vulnerability online
11:22 - How to find your authentic voice as a creator
14:18 - Our Personal Brand Playbook
14:42 - Building confidence to show up on camera
20:24 - Clubhouse lessons: learning to think in real time
25:01 - Why value comes before selling
29:24 - Impact-driven content and reciprocity
35:38 - Entertainment vs. education in personal branding
38:30 - Depositing into the “bank of karmic equity”
42:25 - Why “the riches are in the reaches”
44:08 - Testing new content formats vs. proven strategies
47:11 - Why Chris started “man on the street” content
49:39 - Chris’ favorite stand up comics
50:55 - Why great artists always keep growing
57:25 - The curse of pivoting into education too late
59:33 - The problem with copying others’ content style
1:04:47 - Advice for creators building a personal brand in 2025
1:08:19 - Chasing perfection vs. publishing consistently
1:15:58 - The difference between visionaries and followers
1:19:32 - How Chris structures his content strategy
1:23:01 - How Chris monetizes through partnerships & equity
1:27:48 - Chris’ thoughts on Alex Hormozi’s $100 million book launch
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