The smallest detail can make or break your engagement, and Jay Schwedelson is fired up about it. Forget the fancy hooks and long copyâthe first word of your subject line or post might be the single biggest factor in whether people keep reading or scroll right past. He breaks down fresh data on LinkedIn, email, and Instagram that shows just how powerful those opening words really are, plus exactly which ones get the biggest lift.
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Best Moments:
(01:19) Why the very first word of your subject line changes everything
(02:31) How LinkedInâs mobile notifications only show your first three words
(03:21) Contrarian, commanding, and relatable openers that boost engagement
(04:27) The surprising first words that lift non-sales email opens by 20%
(05:15) Which urgency words drive sales emails like âlastâ and âendsâ
(05:54) Why Instagram engagement lives or dies in the first two seconds
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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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