You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later.

Learn more about EventMobi!

Best Moments:

(01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points

(05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group

(07:29) Speed to LinkedIn that night so your new connections actually remember you

(10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails

(11:46) Smart due diligence: check which sponsors keep returning to the same event

(16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

GUEST: How to Really Maximize Events 🤝 ...