logo
episode-header-image
Aug 20
47m 55s

Marketing Across Uncertainty | Lessons f...

vYve & Jim Stengel
About this episode

In a world of constant disruption and global uncertainty, how can marketing leaders keep their teams focused, inspired, and moving forward?

In this week’s episode, recorded live at the Deloitte Digital Apartment during the Cannes Lions Festival of Creativity, Jim welcomes four senior marketing leaders who share how they lead with resilience, creativity, and conviction across industries and borders.

  • Mélanie Brinbaum, Chief Marketing Officer of Nestlé Zone Europe // With a career spanning some of the world’s most iconic consumer brands, Mélanie has led marketing at Nespresso and KitKat and held senior roles at Coty, Procter & Gamble, and L’Oréal. Today, she is steering Nestlé’s European portfolio through a period of rapid consumer change—balancing tradition with innovation.
  • Daniele Calderoni, Global Head of Brand Marketing at Zurich Insurance // At Zurich, Daniele is reshaping perceptions of what insurance means to customers, emphasizing trust, purpose, and relevance. Her decade at Mars equipped her with a deep understanding of how brands create enduring emotional connections—a skill she now brings to an industry not always known for its human touch.
  • Scott Mager, U.S. Chief Marketing Officer of Deloitte // As the U.S. marketing leader for one of the world’s largest professional services firms, Scott is infusing humanity into a 180-year-old brand. His approach emphasizes empathy, storytelling, and connection—demonstrating how even legacy institutions can stay fresh and relatable in a crowded marketplace.
  • Joy Allen-Altimare, Global Chief Marketing Officer of Saucony // Joy is driving Saucony into the future, connecting the beloved running brand with a new generation of athletes and lifestyle consumers. With past leadership roles in luxury, tech, and media, she brings a cross-industry perspective on building relevance and community in rapidly evolving markets.


This episode is a masterclass in leadership during times of uncertainty—showcasing how bold brand leaders navigate complexity, inspire their people, and turn challenges into opportunities.

---

This week's episode is brought to you by Deloitte and StrawberryFrog.

Learn more: https://strawberryfrog.com/jim

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Oct 8
Leadership Lessons from Penn State’s Alumni Conference (The Home Depot, Avanos Medical and Blue Mountain Quality Resources)
School is back in session—and so is the CMO Podcast, live from Penn State’s Alumni Leadership Conference. In our annual tradition, Jim welcomes three remarkable Penn State alumni on stage to explore the art and science of decision-making. Together, they dive into the vulnerable m ... Show More
55m 45s
Oct 1
Colin Kelton (Vanguard) | Building a Lifetime Career
Not many CMOs can say they’ve had just one job their entire career, but our guest this week can say he can. Joining Jim is Colin Kelton, the Global Chief Marketing Officer at Vanguard, the 50-year-old investment management giant founded by legendary investor John Bogle. Vanguard ... Show More
47m 30s
Sep 24
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
For the first time in its 122-year history, Ford Motor Company has launched a singular global campaign—Ready Set Ford. To mark the occasion, Jim Stengel and The CMO Podcast traveled to Detroit to sit down with Ford’s Chief Marketing Officer, Lisa Materrazzo, at the company’s cutt ... Show More
55m 4s
Recommended Episodes
Dec 2024
Behind the founder: Marc Benioff
Marc Benioff is the co-founder and CEO of Salesforce, the second-largest software company in the world. He started programming at age 15, selling his first program for $75, and went on to build Salesforce into a company worth more than $300 billion that also owns Slack, Tableau, ... Show More
57m 18s
Aug 2023
376: The Global Customer Growth and Innovation Evangelist at Salesforce, Tiffani Bova — The Experience Mindset: Changing the Way You Think About Growth
Welcome to Strategy Skills episode 376, an interview with the author of The Experience Mindset: Changing the Way You Think About Growth, Tiffani Bova. This book details exactly how your company can adopt an Experience Mindset, at scale. It’s not enough to know that happy employee ... Show More
45m 40s
Apr 2025
SAP CEO: European Tech Leadership, Cloud Innovation, and Performance Culture
How does SAP build and scale the systems that global companies rely on every day? In this episode, Nicolai Tangen speaks with Christian Klein, CEO of SAP, Europe’s largest technology company and one of the world’s leading software providers. They explore SAP's cloud transformatio ... Show More
58m 22s
Aug 2024
#200 Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies ... Show More
1h 4m
Sep 2024
From Crystal Pepsi to Cool Ranch Doritos: Lessons from David Novak
David Novak, co-founder and former CEO of Yum! Brands, joins host Jeff Berman to share lessons from scaling one of the world’s largest restaurant companies. Hear how his focus on listening, team recognition, and taking big swings helped grow a fast food empire to a $32 billion ma ... Show More
32m 4s
Sep 19
How AI startups are fueling Google’s booming cloud business, also, Numeral raises $35M to automate sales tax with AI
On Thursday, Google Cloud announced it added fast-rising AI coding startups Lovable and Windsurf to its roster of customers. Both companies have chosen Google Cloud as their primary cloud computing provider, the latest sign of Google’s rising prominence against larger rivals AWS ... Show More
8m 10s
Jan 2025
The inside tip on how Tesla CEO Elon Musk is able to deliver on his big ambitions
The venture capital industry has no shortage of ideas right now in the AI space. Companies specializing in everything from mobility to software to chip design are trying to cash in on the AI boom, and VCs are aiming to be there to grow entrepreneurs and drive returns for their in ... Show More
26m 16s
Oct 2024
720: How to "Think Like Amazon" (with John Rossman)
Welcome to an interview with a seasoned business strategist and operator respected for his pivotal role in Amazon’s early days, John Rossman. In John’s book, Think Like Amazon, he provides 50 ½ answers drawn from his experience as an Amazon executive―and shows today’s business le ... Show More
43m 54s