Most franchisees focus on revenue. The smart ones focus on profit. In this episode, Jeff Herr and Eric dive into the financial truths franchisors and franchisees must understand—from staffing costs to KPIs—if they want to scale and succeed. Profit isn’t optional. It’s survival.
Timestamps
00:00 – Welcome + Jeff’s birthday talk
00:41 – From franchisee beginnings to franchisor support
02:31 – Why revenue isn’t the real measure of success
05:52 – Expenses vs. profitability explained
08:21 – Staffing: the biggest profitability lever
10:49 – Robert Kiyosaki & going back to basics
13:38 – Scaling smart: fewer employees, bigger profits
22:41 – Tools & KPIs every franchisee should demand
26:27 – Opening 3 locations at once: lessons learned
29:14 – Profit vs. vanity metrics
40:18 – “Raise your hand” and learn your numbers
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
Best Franchise Starter Playlist:
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https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf
https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL
#Franchising #Profitability #Business