AJ Wasserstein, Peter Mistretta & Mike Horowitz distill the selection of a franchise brand into 10 essential criteria.
Topics in today’s interview with A.J., Michael, and Peter:
- Why you should (and should not) buy into a franchise system
- Likelihood of becoming a billionaire, centi-millionaire, or deca-millionaire by acquiring franchise businesses
- The importance of defining what success looks like to you
- “Blind” evaluation of a franchise system
- How to evaluate a brand & system
- How to evaluate a franchisor
- Assessing demographics of existing franchisee base
- The importance of store-level economics
- Can you even break into the franchise system?
- “X factor” and unmasking a brand after your analysis
References and how to contact A.J., Michael, and Peter:
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