This is one of the top 10 throwback episodes, originally from 2019.
A lot of companies are going to go out of business over the next decade for one main reason:
Humans don’t like change.
If you’re plan to be in business for the long term and you’re holding “what worked” in the past on a pedestal, I really hope this podcast changes the way you look at things.
This is a keynote I gave in Vegas at the International Franchise Association on Facebook and Instagram marketing in 2019, the rise of voice and machine learning, and more.