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Double Your Profit Day #8 Fire Your WORS...

JOHN WILSON
About this episode

Welcome to Day 8 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s topic might feel uncomfortable, but it’s a game changer: Fire Your Worst Customers. We’re talking about freeing your team, protecting your profit, and finally saying goodbye to the clients who drain your time, energy, and resources.

🧨 If you’ve ever had a customer who constantly calls, complains, escalates, and sucks the life out of your operations—you’re not alone. These clients don’t just cost money—they create chaos. This episode is your permission slip to cut them loose.

💡 What You’ll Learn in This Episode:

  • Why bad customers cost more than you think (hard costs + hidden soft costs)
  • Real-world example: how one customer’s complaints eat hours of your team’s time
  • The surprising danger of having too much revenue from a single client
  • Why “revenue is vanity, and profit is sanity”
  • How to de-risk before firing a major customer
  • Why it’s smarter to shrink and focus on high-margin work
  • How to build a business around the customers you actually want

💼 This Episode is Brought to You By Avoca Ai

 Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

 🔗 Schedule a demo

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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