Muscle Lab’s founder joins us to reveal how recovery, NAD therapy, and proactive care are reshaping the future of performance and healthcare.
In this episode, we sit down with Vatche Ourishian, co-founder of Muscle Lab, to talk about building a modern recovery business from the ground up. From NAD IV drips to in-house certifications, we dive deep into what today’s clients actually want—and why so many are turning away from traditional models of physical therapy.
Whether you're a clinician, entrepreneur, or wellness enthusiast, this conversation is packed with real-world insights on scaling a business, staying ahead of the curve, and delivering lasting value in the health & performance space.
🔑 In this episode, we cover:
What NAD therapy really does for energy, aging, and cognition
Why Muscle Lab pivoted from training to recovery
How they built systems to scale across multiple locations
The biggest mistakes (and lessons) in launching during COVID
Why the healthcare system is broken—and what’s replacing it
For more information about Vatche and Muscle Lab: https://musclelab.la
Looking for structured personalized programming to get out of pain and prevent injuries? Check out the Prehab App: https://theprehabguys.com/membership
LISTEN / SUBSCRIBE TO THE PODCAST
Channel: https://www.youtube.com/@ThePrehabPodcast
Apple Podcasts:https://podcasts.apple.com/us/podcast/the-prehab-podcast/id1456407031
Spotify: https://open.spotify.com/show/4ku81i10QkvyttTdlkSaKp
Chapters:
00:00 Introductions - Meet the Founders
1:00 NAD+ Therapy Benefits & What to Expect from Treatment
02:35 How Muscle Lab Recovery Center Got Started
03:25 From Personal Training to Recovery Business: Finding Your Niche
05:10 Starting a Business During COVID-19 & Overcoming Challenges
06:10 Scaling Your Recovery Business: Systems, Team Building & Delegation
7:30 Common Business Scaling Challenges & How to Overcome Them
10:20 Hiring Strategies: Using Internships as Talent Recruitment Pipelines
11:28 Weekly NAD+ Therapy Routine: Why I Do It Every Week
12:21 NAD+ Nasal Spray Benefits: How to Extend Treatment Results
13:15 Business Growth Strategies: Focus, Mentorship & Key Metrics
15:20 Customer Retention vs New Offers: Getting Clients to Come Back
18:10 From Free Services to Celebrity Clients: Early Business Hustle
20:47 Client Work vs Building a Bigger Mission: Finding Purpose
22:20 The $420 Billion Musculoskeletal Problem & Recovery Solutions
25:00 Career Change to Healthcare: Finding Your Path in Wellness
27:54 Proactive Wellness & Longevity Trends: The Future of Healthcare
31:08 Entrepreneurship Advice: Expect Failure & Stay Adaptable
🎧 Subscribe for more unfiltered conversations on performance, recovery, and the future of rehab. Drop a comment if you've tried NAD therapy or are curious about proactive care!
#PhysicalTherapy #SportsRecovery #NADTherapy #HealthcareInnovation #MuscleLab