Today's question is from @mycofactor:
Hey lovelies!! I have a question, for Maddie, maybe a Margie hour one who knows. Maybe I’m the only one getting this problem or confused with this. Haha
So in meta ads manager I’ll have a 98 opportunity score let’s say. I’m doing well. Then maybe a few days or week goes by and my ad performance drops, I go into ads manager and see my opportunity score also dropped. Now it’s saying something like 91 out of 100 and it’s telling me suggestions and they’re almost always to turn on their AI settings like text improvement, video improvements, placements, … just basically do advantage + everything and let the AI do whatever it wants. Now I usually leave a lot of these AI things off, I don’t want it putting weird edits and stickers and text. The only AI suggestion I leave on is translate to other languages for other people. The frequency has also still been relatively low on these ads, maybe 1.6 at the most, so I don’t think it’s ad fatigue. So my question is: how much does opp score matter?
Oh and as a test I said yeah eff it, apply all AI, it gave me like 6 points, and the next 24 hours were banging sales wise!
That lasted a day or two, then it dropped back down. Low hanging fruit? Was that meta giving me a reward for using their AI? Ugh so annoying. I used to hear that we have to tickle the pixel, or feed the algorithm… but now do we have to cater to hungry AI?