logo
episode-header-image
Aug 4
24m 57s

150 | Building a Design Business From th...

Rebecca Ward, CID | Interior Designer, Interior Design Mentor, Designers Coach
About this episode

Do you ever wonder if it’s really possible to switch careers and succeed in interior design—even without a design degree?


In this 150th episode, I chat with Caron Woolsey, a self-taught designer who left her job in oil and gas to follow her love for design. What started as decorating her own home turned into a growing business, CW Interiors, with a strong and creative team behind it.


Caron shares how she faced fear, built confidence, and turned a passion project into a full-time career. She gives helpful tips on knowing when it’s time to hire, how to build a strong team, and what to look for in new designers.


If you're not sure whether you can make interior design your real job, Caron’s story will inspire you to take that first brave step even if you're scared.


🎧 You don’t need a degree to get started—just courage, creativity, and a willingness to learn. Listen now to get the boost you need to start your own design journey.


Featured Guest:

⁠Caron Woolsey⁠ is the founder of ⁠CW Interiors⁠, a design studio based in The Woodlands, Texas. After a 16-year career in the oil and gas industry, she discovered her true passion for interior design while building her own home. What began as a creative hobby soon grew into a thriving business. Today, Caron leads a talented team and partners with homeowners, builders, and developers to create timeless, storytelling homes across The Woodlands, Houston, and Conroe areas.


Why you’ve got to check out today’s episode:

📌 Get real talk on starting without a design degree

📌 Learn powerful lessons on growing a team the right way

📌 Be empowered, especially the non-traditional design professionals, to take the first step


Check out the show notes >>> Building a Design Business From the Ground Up

NEXT STEPS:

🎯 Join the My Design Mentor to kickstart a successful career in interior design!


Grab your freebies:

📌 Your Roadmap to a Career in Interior Design

🎨 3 Things I Wish I had known when I Started my Career


Connect With Me:

📧 Email: podcast@rwarddesign.com

🔆 Instagram: @rwarddesign

🌎 Website at rwarddesign.com


Thanks for listening! I hope this helps you discover if interior design is the career for you. See you next week...


Timestamps:

0:00 Introduction

02:59 Caron’s Career Path to Design

04:38 Taking the Leap Into Business

05:24 Early Business Struggles

07:10 Learning Without a Mentor

08:28 Team Growth and Dynamic

10:04 When and How to Start Hiring

13:11 What She Looks for in a Hire

14:47 Balancing Business and Creativity

16:34 Establishing Mission and Values

19:34 Team Communication

21:42 With Degree vs Without Degree When Hiring

22:29 Advice for Aspiring Designers



Up next
Aug 18
152 | Build a Thriving Interior Design Business Without a Design Degree: Insights From Michelle Lynne
Have you always loved furniture, picking out paint colors, making spaces feel beautiful, or helping friends with their homes, but never thought you could actually get paid for it? That’s exactly how Michelle Lynne felt.In this episode, she shares how she followed a corporate path ... Show More
32m 31s
Aug 11
151 | Mindset Shift Series #3: Step Into Your Power as a Creative Business Owner
“I’m not a numbers person!” “I just want to design, not run a business!”Does this sound like you?Many interior designers have a passion for dreaming up beautiful spaces, but stepping into the role of a CEO can feel uncomfortable, like wearing a hat that doesn’t quite fit. I under ... Show More
18m 59s
Jul 28
149 | Mindset Shift Series #2: Show Up as the Expert During Client Consultation
Do you feel nervous, unsure, or even a little awkward before meeting your first design client? You're not alone!Many new interior designers feel pressure to prove themselves; they fear they won’t be taken seriously or worry about saying the wrong thing. Some try to be extra helpf ... Show More
18m 43s
Recommended Episodes
Nov 2024
406: How to Create Your Dream Life | PART 2: The 8 Things That Could Sabotage Your Dream Year (And How to Bust Through Them!)
AKA how to get out of your own mf-ing way In this episode, Monica is diving into the nitty gritty “stuff” that’s holding you back from living your dream life! From overcoming procrastination to flipping failure on its head, and finding the sweet spot with impatience—she’s sharing ... Show More
39m 41s
Mar 2023
003: Thinking differently about career development (+3 questions to ask yourself)
In this episode of The Career Strategy Podcast, Sarah breaks down the 3 questions to ask yourself to discern whether or not an investment in career development is right for you. 1:03 Today we have 3 questions for you to ponder to help gain clarity around whether or not you're rea ... Show More
15m 12s
May 2023
016: 3 Questions to get unstuck in your career
Do you feel like you’re stuck in your career? Maybe you’re bored, or you feel like your skills have plateaued or heck, even your salary has plateaued. Do you see current and former colleagues getting promoted or doing work that you wish you were doing? If so, these might be signs ... Show More
15m 5s
Jul 15
Forget AI. Your Missing the Real Danger to YOUR Design Career
Graphic designers have been fighting the wrong battle.While the design world panics about AI taking jobs, a more dangerous threat has already arrived — Graphic Designers who know how to use AI better than you. They’re faster, sharper, and landing the work while you’re still debat ... Show More
49m 5s
Aug 2024
(#319) Clearing old patterns that keep showing up, moving past limiting money beliefs, embracing the “in between” of manifestation + more (Q&A)
Ready to manifest wealth beyond your wildest dreams? In this episode, I’m giving you a behind the scenes look at some juicy questions I answered about money and abundance in the Manifestation Babe Academy. This episode will help you embody the mindset and habits of your wealthies ... Show More
35m 42s
Jan 2025
265. 5 tips for pursuing your creative passion
We are often torn between passion versus practicality when it comes to our dreams and our careers. Do I take the steady job, or do I take a risk and pursue writing, music, art? In today's episode we discuss how to prioritise your creative passion no matter your circumstances and ... Show More
42m 36s
Nov 2024
Re-Air: Three Powerful Mindset Shifts for Visual Artists
In this episode of The Artist Advisory Hotline, Marina Press Granger revisits three transformative mindset shifts that every visual artist needs to thrive. If you’ve ever struggled with seeing your art as more than a hobby, doubted your worthiness of success, or felt paralyzed by ... Show More
35m 58s
Aug 2024
How to be BOLD and Build Your Dream Life
Are you holding back on your dreams, letting fear and doubt keep you from living the life you truly want? Brendon Burchard, the world’s top high performance coach, is here to show you how to be bold, break through your limitations, and start building the life you’ve always dreame ... Show More
23m 2s
Dec 2024
What Graphic Designers Get Wrong About Burnout and How to Reignite Your Passion for Design
Burnout: the silent killer of graphic design careers.It creeps in slowly, disguised as endless revisions, soul-sucking clients, and monotonous work. Before you know it, you're questioning everything: Why did you get into design? Is this even worth it anymore?But here’s the h ... Show More
1h 6m
Jan 2025
425 - Never Let Fear Stop You Again with Koya Webb
Is fear stopping you from chasing your dreams? Koya Webb — author of Let Your Fears Make You Fierce — shares how to trust your intuition, heal emotional wounds, and take back your life. Start Your Dream Business in B-School → JoinBSchool.com FREE SUCCESS GUIDE: Discover the 12 en ... Show More
49m 36s