Instagram SEO Update 2025: Your Guide to...

Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results.

Key Points Covered

• What changed in 2025: Instagram’s new crawlable post wrapper
• How alt text, captions, and on-page engagement now fuel Google ranking
• Difference between hashtag reach and true search indexing
• Three fast wins: keyword-first captions, strategic alt text, and carousel keyword stacking

• Power tip: cross-linking your post in Threads for instant backlink juice

Action Steps

1. Front-load keywords in the first 120 characters of future captions.
2. Write descriptive alt text for at least ten existing posts.

3. Post a fresh carousel with slide-by-slide keyword variants and a clear CTA.

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Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded
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