Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI.
🔎 Find Out More About Debra Andrews and Marketri:
https://www.marketri.com
https://www.linkedin.com/in/marketridebbieandrews/
🛠 AI Tools and Resources Mentioned in This Episode:
ChatGPT ➡ https://openai.com/chatgpt
Gemini ➡ https://gemini.google.com
Claude ➡ https://claude.ai
Perplexity ➡ https://www.perplexity.ai
Scrunch AI ➡ https://www.scrunchai.com
Revere AI ➡ https://www.revere.ai
Databox ➡ https://databox.com
SEM Rush ➡ https://www.semrush.com
Click Data ➡ https://www.clickdata.com
Marketing AI Institute ➡ https://www.marketingaiinstitute.com
Ideogram ➡ https://ideogram.ai
Chapters:
00:00 - Introduction to Debra Andrews and Marketri
02:00 - How Clients React to AI in Marketing
04:15 - Starting the AI Journey: Education and Use Cases
07:10 - Early Wins with Content Generation Tools
10:45 - Lessons Learned: How to Do Content Right
13:55 - What Didn’t Work: Images, Analytics, and More
17:00 - New SEO Challenges and AIO Strategy Shifts
21:00 - Tools for Generative Engine Optimization
25:30 - Driving Trust Through Reviews and PR
30:00 - Change Management, Team Buy-In, and Final Advice
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