logo
episode-header-image
Jul 28
1h 24m

Torchy's Tacos: Mike Rypka

Guy Raz | Wondery
About this episode

Long before founding Torchy’s Tacos, Mike Rypka was a troubled teenager trying to outrun his own self-destruction. Growing up around addiction and falling into heavy drug use himself, Mike’s future looked bleak—until he got clean and found refuge in kitchens. Cooking gave him structure, purpose, and eventually, a career.


After years working in restaurants and corporate kitchens, Mike decided to take a risk on something smaller: a food truck on a street corner in Austin. In 2006, he launched Torchy’s with nothing but a dream, a fiery logo, and a menu full of bold flavors. That humble truck became the start of something much bigger. Today, Torchy’s is a national chain with more than 130 locations and annual sales topping $300 million. And through all of it, Mike has remained sober—more than three decades and counting.


This episode was produced by Carla Esteves and edited by Kevin Leahy, with research by Katherine Sypher and music by Ramtin Arablouei. Our audio engineers were Patrick Murray and Gilly Moon.


You can follow HIBT on X & Instagram, and email us at hibt@id.wondery.com. Sign up for Guy’s newsletter at guyraz.com and on Substack

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Up next
Aug 7
Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme
Chesapeake Bay Candle and Blueme founder Mei Xu joins Guy on the Advice Line to answer questions from three early-stage founders. Plus, Mei shares the importance of businesses meeting people everywhere they shop.First, Sasha, who started a gourmet pot pie company in Brooklyn, New ... Show More
41m 48s
Aug 4
Simon Cowell: Music Mogul
Long before he became famous as the sharp-tongued TV personality who launched the careers of pop stars, Simon Cowell was a rebellious teenager who dropped out of school and started his career in the mailroom at EMI. After a failed business left him nearly bankrupt, he found succe ... Show More
1h 8m
Jul 31
Advice Line with Isaac Larian of MGA Entertainment
Isaac Larian is the founder of MGA Entertainment, the company behind Bratz and LOL Surprise dolls. This week, he joins Guy on Advice Line to answer questions from three early-stage entrepreneurs. Plus, Isaac talks about the effects of tariffs on the toy industry. First, we meet M ... Show More
42m 50s
Recommended Episodes
Oct 2024
1128: Dave Hausman, Owner of Big Dave’s Bagels & Deli
Dave Hausman is the Owner of Big Dave's Bagels & Deli in North Conway, New Hampshire. Dave got his start in a deli at the age of 14 while growing up in NYC. He went off to college and worked in a warehouse and as security for concert vanues. He then got into wine, working with gi ... Show More
2h 12m
Jun 2024
53. Food Trucks
How did mobile kitchens become popular with hipster gourmands? And just how much money can a popular truck make from a lunch shift? Zachary Crocket drops some napkins. SOURCES:Mariel-Leona Edwards, senior operations manager for Señor Sisig.Matthew Geller, founding president of th ... Show More
19m 15s
Sep 2024
is Chicago Native Wants To Build the In-N-Out of Tacos
, CEO/founder of , is on a mission to create the “In-N-Out of Tacos”. She’s transforming her beloved taco concept into a streamlined experience that caters to the modern customer’s craving for convenience. Listen now to learn about growing a restaurant business, using community r ... Show More
36m 52s
Dec 2021
Mike Pavlish
Today's guest on the Geniuses Of Copywriting Podcast is Mike Pavlish. Mike is an A-List direct response copywriter of long form sales letters and video sales letters that have sold over $558 million worth of nutritional supplements and health products. His copywriting has been pr ... Show More
48m 20s
Mar 2025
🌮 Doritos Locos Tacos: The Cheesy Mashup That Saved Taco Bell | 21
Taco Bell was struggling and needed an idea so bold… so over-the-top… so WEIRD… that it would capture America’s taste buds and Instagram feeds. So when it unveiled the Doritos Locos Tacos (or ""DLT"") in 2012, jaws dropped…then immediately started chomping. The hard-shell taco co ... Show More
41m 33s
Mar 2025
Climate change ‘codeswitching’ for business, with Planet FWD’s Julia Collins
Serial entrepreneur Julia Collins is tackling climate change with her latest venture, Planet FWD. It’s a B2B platform helping brands make their supply chains better for the environment – and their bottom lines. Julia joins host Jeff Berman to share lessons learned from her earlie ... Show More
36m 58s
Jun 2024
Entrepreneur: Big Dave Cheesesteaks’ founder Derrick Hayes started in a 749 sq. ft Shell gas station, now it's nationally known.
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald, interviewed Derrick D. Hayes.  The “Underdog Story”. Overcoming adverse beginnings to accomplish your dreams and make it in the world. This is the story that Big Dave Cheeseste ... Show More
28m 23s
Nov 2023
1045: Chris Artinian President and CEO of Condado Tacos
Chris Artinian began selling insurance and investments out of school. He soon realized that career wasn't for him and he landed a job at Morton Steakhouse and the bottom of the restaurant's ladder. He soon climbed up the ranks and became the CEO and President of the Morton Restau ... Show More
2h 6m
Jan 2025
619: Mike Maples Jr. - Practicing Reckless Optimism, Betting On Founders, Bill Gates Hiring Mike Sr at Microsoft, Being Overprepared, & What It Means To Do YOUR Best
Go to www.LearningLeader.com for full show notes. The Learning Leader Show With Ryan Hawk This is brought to you by Insight Global. If you need to hire 1 person, hire a team of people, or transform your business through Talent or Technical Services, Insight Global's team of 30,00 ... Show More
1h 7m
Jun 2022
Carl Loredo (Wendy's) | Listening is a Super Power
Carl Loredo is the Chief Marketing Officer of The Wendy’'s Company, the 50 year-old fast food giant that now has 6,700 restaurants around the world and a marketing reputation as good as their famous burgers. Do we have to mention, "Where's the beef?"Carl has been at Wendy’s for o ... Show More
52m 26s