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Jul 2025
42m 59s

One Brand to Rule Them All? Bill Rooney ...

Tom Massey
About this episode
Send us a text In 2024 Coles took steps testing its One Brand Brand Strategy, which included the conversion of all Vintage Cellars Stores to Liquor Land. Bill Rooney is the CEO at 6one5 Retail Consulting. He has consulted for a range of companies including Silicon Valley’s Intel. Bill has been watching the Coles transition unfold, from the implementation of ... Show More
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