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I sat down with Alex Boyd to talk about how a personal landscaping problem led him to uncover a wildly underserved niche forestry mulching. We broke down how he used YouTube content, keyword research, and Meta ads to dominate the market, all while running lean with just a few machines. He shares the full playbook for how he turned a $5K investment into a $500K+ service business in just over a year. We also riffed on a brand new idea involving the Green Climber a remote-controlled land-clearing robot that no one’s doing yet.
Check out his YouTube channel at Brushworks Services Co and learn more at brushworksco.com
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If you liked this one and want to learn about more sweaty startup ideas, check out these episodes:
Making $23K/Month by Month 2 with a B2B Home Service | HoldCo Bros Discuss. Ep. #140
https://www.buzzsprout.com/2241079/episodes/16750596
B2B Stump Grinding. Cash Cow or Dud? HoldCo Bros Discuss. Ep. #037
https://www.buzzsprout.com/2241079/episodes/15389671
I Found an Untapped Home Service Business with 75% Net Profit Margins. Ep #075
https://www.buzzsprout.com/2241079/episodes/15881038
How Two Teenage Brothers Built a $900k Junk Removal Business with No Money. Ep #054
https://www.buzzsprout.com/2241079/episodes/15603176
Timestamps below. Enjoy!
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00:00 Identifying Market Demand for Brush Clearing
03:01 The Journey of Starting a Brush Clearing Business
05:50 Keyword Research and Content Marketing Strategies
08:59 Leveraging YouTube for Local Service Marketing
11:50 Equipment Investment and Financing Options
15:07 Ad Targeting and Placement Strategies
25:03 Maximizing Video Marketing Strategies
30:10 Lead Generation and Conversion Rates
35:00 Understanding Pricing and Job Estimates
40:45 The Emotional Impact of Land Clearing
41:43 Sales Growth and Future Projections
45:05 Innovative Equipment and Market Opportunities