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From Mushrooms to Millions: Four Sigmati...

Samantha Daily
About this episode

🤎 GRAB SOLD OUT STORIES & MAKE YOUR NEXT STORY YOUR MOST PROFITABLE ONE! 🤎

What if your morning coffee ritual is secretly draining your energy?

This episode is for the wellness-curious, spiritually-attuned, and biohacking babes who want more energy, less burnout, and a smarter way to start the day.

Tero Isokauppila — founder of the iconic mushroom coffee brand, Four Sigmatic — joins us to unpack the science behind medicinal mushrooms 🍄, what it really takes to build a 9-figure brand from the forest floor, and how becoming a dad radically reshaped his views on hustle, success, and presence.

We chat:

  • 5:00 – Why everything you think you know about medicinal mushrooms might be wrong
  • 6:33 – Stress, sleep, immunity: decoding the real uses of functional mushrooms
  • 8:40 – Feeling burnt out? The mushroom Tero swears by for nervous system support
  • 12:13 – From foraging in Finland to Forbes: how Tero built a 9-figure mushroom empire
  • 21:00 – Tero’s secret weapon in business (and how to apply it at any level)
  • 30:19 – Culture shock: Parenting in the U.S. vs. Europe (Tero gets candid about food & school systems)
  • 34:20 – Tero’s transition to dad life + how his schedule really changed as a busy entrepreneur
  • 44:30 – The spiritual take on morning routines as a parent
  • 50:50 – Forage or Forget: Tero reacts to unhinged wellness trends

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Check out Four Sigmatic Products

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