If you’re ignoring weekends in your marketing plan, you might be sleeping on gold. Jay Schwedelson and Daniel Murray are teaming up for “Bathroom Break” — a quick-hit series where they trade data-backed tips while pretending we’re not all scrolling on the toilet. This one’s all about why Saturday and Sunday might be your secret weapon for better engagement, higher intent, and less crowded inboxes.

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Best Moments:

(01:52) Jay admits to having no work-life balance — and why that matters for weekend strategy

(02:30) Daniel makes the case for less competition and more attention on weekends

(04:34) Sunday night sends are outperforming weekday ones for Daniel’s list

(05:30) Jay explains why weekend send times should never match your weekday schedule

(06:14) Open rate isn’t everything — high-intent opens matter more

(07:03) Jay’s weird morning habit: two minutes of direct sun to the eyeballs

(08:00) Daniel’s morning walk is less about coffee and more about mindset

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Follow Daniel on LinkedIn, leave a review for The Marketing Millennials, and tag them on Instagram to get reshared in their stories.

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Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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MASSIVE thank you to our Sponsor, Marigold!!

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Claim your offer now at jayschwedelson.com/emma

SPECIAL SERIES == Less Competition, More...