logo
episode-header-image
Jul 13
8m 48s

Q&A: Selling, Events, and Next-Level Aut...

Michelle Thames
About this episode

What You’ll Learn in This Episode:

  • The behind-the-scenes strategy Michelle used to sell out her high-ticket retreats using only organic Instagram marketing
  • How to create urgency and demand for your events using Instagram Stories
  • The authority-building moves that made Michelle’s audience trust her enough to buy premium offer
  • The role of consistency and intentional storytelling when launching in a “small but mighty” way
  • Tips on audience engagement, community nurturing, and visibility that builds long-term success
How to plan content strategically to build buzz around a launch or event

Listener Q&A:

“How do I sell if I’m not blogging anymore?”

“How do I create a content strategy when I feel overwhelmed planning it all out?”

If you're searching for:

  • How to sell out retreats using Instagram
  • Marketing strategies for small events
  • Instagram Story sales strategies
  • Organic content launch tips
  • How to build authority with Instagram

This episode delivers real, tested strategies that work.


Perfect For:

  • Coaches, consultants, and creators planning retreats, events, or premium offers
  • Entrepreneurs looking to grow their personal brand authority and sell with Instagram
  • Multi-passionate women who want to build visibility and revenue—without burning out

Key Takeaways:

  • Selling doesn’t require a giant audience — it requires connection and clarity
  • Instagram Stories can become your best sales tool when used with intention
  • Your audience wants to be part of something—storytelling makes them lean in
  • Retreats and events sell best when people can visualize the transformation

Resources:

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

Up next
Yesterday
From Classroom to CEO: How Educators Can Build a Profitable Personal Brand with Deidra Fogarty
In this inspiring episode of Social Media Decoded, host Michelle Thames sits down with Deidra Fogarty, business coach, marketing strategist, and founder of Black Girls Teach. Deidra shares how educators can turn their classroom expertise into thriving coaching and consulting busi ... Show More
22m 54s
Aug 6
Why I’m Pivoting My Business in Real Time (And What I’m Building Now)
In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evo ... Show More
6m 59s
Aug 5
How to Pack Out Your Next Event: Real Strategies, Speaker Secrets & My No-Fluff Playbook for 2025
Ever wondered what it really takes to sell out a women’s business event? In this no-fluff episode of Social Media Decoded, Michelle Thames takes you behind the curtain of Elevate & Empower LIVE 2025—sharing her proven strategies for curating the right room, building buzz, and del ... Show More
11m 11s
Recommended Episodes
Jul 2024
3 NEW Instagram Algorithms | What You NEED To Know To Get Views - 793
In today’s episode, I cover the 3 key updates in the new Instagram algorithm and what you need to know to effectively boost your views. With recent changes impacting how content is promoted, it's crucial to understand these adjustments to optimize your strategy for growth. I brea ... Show More
40m 29s
Jul 2024
Girls That Startup: How to Grow Your Social Media Accounts in 2024
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.This week, Sim and Maia ... Show More
26m 56s
Sep 2024
How To ACTUALLY Start Affiliate Marketing in 2024 - 799
In today’s episode, Guest expert Carolina Millan walks you through the essential steps to start affiliate marketing in 2024. She covers how to become an affiliate marketer, offers a comprehensive guide to getting started, and discusses strategies for high ticket affiliate marketi ... Show More
48m 39s
Feb 2025
EP 103: The 2025 Instagram Growth Playbook: What’s Working (and What’s Not!)
Episode 103: The 2025 Instagram Growth Playbook: What’s Working (and What’s Not!)Struggling to grow on Instagram? You’re not alone!If you’ve been posting consistently but still hearing crickets, it’s time to ditch the outdated strategies and focus on what actually works in 2025.I ... Show More
9m 31s
Mar 2024
Edu: [LIVE] Startup Storytelling Pt 2 - The Perfect Pitch
It’s finally happened. We held our first LIVE session. And who else better to guest star than previous special guest of the podcast Nir Zavaro. Nir is currently in Australia promoting his book “F*ck The Slides!” and together with Yaniv Bernstein shared more nuggets of information ... Show More
1h 2m
Sep 2024
7 Simple ChatGPT Questions To Redefine Your Brand Message - 802
Discover how to use the power of AI and ChatGPT to redefine and clarify your personal brand with seven key questions. Chalene Johnson shares actionable tips to help you stand out in a competitive market by authentically communicating what makes you unique. Whether you’re an entre ... Show More
16m 59s
Dec 2022
Digital Marketing - Blog writing for Beginners
Blog posts remain to be one of the most popular and effective forms of content, which is why many companies include blogging in their digital marketing efforts to spread brand awareness and generate leads. In addition, writing blog posts is an excellent way to share your passion, ... Show More
25m 23s
Apr 2025
Instagram Stories Strategy for 2025
Struggling to get consistent engagement from your Instagram Stories? Unsure how Stories fit into your broader content strategy as we head into 2025? To discover how to plan and execute an Instagram Stories strategy designed to grow your audience, deepen connections, and drive mea ... Show More
42m 47s
Jun 30
Episode 776: How to Audit Your Business (and Life) Like a Digital CEO: A Step-by-Step Guide to Audit and Align Your Year
Is your business on autopilot? It's time for a mid-year check-up! We’re at the halfway mark of your fiscal year, and it’s the perfect, non-negotiable time to pause, reflect, and recalibrate. Today’s show is an urgent wake-up call and a real-time protocol designed to pull you back ... Show More
15m 30s
Jun 2024
Ep 22: The Top Mistakes You're Making as a Content Creator with Katelyn Rhoades
In today's episode, I'm joined by Katelyn Rhoades (@socialmarketingqueen) to explore the crucial social media mistakes you don't realize you're making. Katelyn, an experienced social media marketer with her own thriving podcast, "Call Her Creator," and a substantial following, br ... Show More
48m 44s