logo
episode-header-image
Today
36m 34s

#682 - Why You Should Expand Your Amazon...

Helium 10
About this episode

Selling only in the US or Europe? Discover key insights on global e-commerce expansion, including VAT rules, packaging requirements, and strategies for success.

► Instagram: instagram.com/serioussellerspodcast

► Free Amazon Seller Chrome Extension: https://h10.me/extension

► Sign Up For Helium 10: https://h10.me/signup  (Use SSP10 To Save 10% For Life)

► Learn How To Sell on Amazon: https://h10.me/ft

► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos

Are you ready to unlock the secrets of international e-commerce success? With Natalia from Avask as our expert guide, you'll gain invaluable insights into the essential considerations for global expansion. Natalia's multicultural upbringing and rich professional background offer a unique lens on the complexities of international market entry. From understanding VAT regulations to the nuances of packaging requirements, our conversation uncovers the pivotal elements that can make or break your cross-border ventures.

Our deep dive into global e-commerce tax considerations will give you the knowledge to navigate the European market and beyond. Discover why obtaining a VAT number is crucial and how Amazon's role as a marketplace facilitator can alleviate some tax responsibilities for non-EU sellers. We also shed light on the hurdles European sellers encounter when entering the US market, stressing the significance of mastering regional tax regulations to ensure your business thrives internationally.

Finally, we explore promising avenues for expansion beyond the familiar territories of the US and EU. Markets like Australia present unique opportunities with less saturation and favorable tax thresholds. As Natalia reminds us, global expansion isn't just a growth opportunity; it's a smart hedge against market fluctuations. With the right preparation and expert support, expanding your Amazon business across borders doesn't have to be overwhelming. From understanding VAT rules to knowing where (and where not) to store your inventory, success lies in the details. Don’t wait for Q4 panic or Prime Day regret to start the process. Lay the groundwork now, so you're ready when the moment comes.

And if you’re ready for step-by-step guidance, don’t miss the Expansion Ticket course inside Freedom Ticket! Available to all Helium 10 users. It’s your fast track to global readiness, whether you're scaling from the U.S. to Europe, or vice versa.

In episode 682 of the Serious Sellers Podcast, Bradley and Natalia discuss:

  • 00:00 - Global Expansion Strategies for E-Commerce
  • 04:29 - Natalia's Backstory
  • 11:16 - VAT Requirements for Amazon Sellers
  • 13:47 - Global E-Commerce Tax Considerations
  • 15:59 - Understanding State Taxes and VAT 
  • 19:56 - European Sellers Expanding to US Market
  • 21:32 - International E-Commerce Expansion Considerations
  • 27:03 - Global Expansion Opportunities in E-Commerce 
  • 30:45 - Optimizing E-Commerce Shipping for Profit
  • 33:35 - International E-Commerce Strategies
Up next
Yesterday
Weekly Buzz 7/11/25: Amazon Vine Update Details | RIP TikTok App?
Prime Day results, more details on Amazon’s Vine review system, and major updates on the TikTok app’s future. All covered in this week’s episode of the Weekly Buzz. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► ... Show More
29m 16s
Jul 8
#681 - Last Second Prime Day Tips + Amazon Pricing Strategies
Prime Day secrets, AMC insights, keyword hacks & listing tips. A popular guest returns with advanced Amazon strategies to boost clicks, conversions, and improve post-Prime Day momentum. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https: ... Show More
41m 58s
Jul 5
#680 - AI Toolkit for Amazon Sellers
Top AI & GPT expert shares tips on ChatGPT, AI agents, Rufus, and more. Plus, exclusive access to his private Amazon seller GPTs just for Serious Sellers Podcast listeners. ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/exte ... Show More
48m 37s
Recommended Episodes
Feb 2024
Episode 73: Spreetail - Unlocking successful e-commerce supply chain strategies
How should shippers collaborate with their freight forwarders?“Shippers need to work in a partnership mode rather than a purchase mode with their freight forwarder. The main failure is that shippers are looking into transportation as a purchase service.”In the latest episode of F ... Show More
23m 31s
Sep 2024
Revolutionizing Procurement: Tom Kieley’s Guide to Smarter Supply Chain Operations
How are supply chain leaders addressing disruptions and improving supplier relationships?In this episode, host Scott W. Luton speaks with Tom Kieley, CEO and co-founder of SourceDay, about how automation and AI are reshaping procurement and supplier collaboration. The conversatio ... Show More
48m 51s
Oct 2024
Harnessing Logistics Innovation for SMB Growth: Opportunities and Strategies
In this episode of Supply Chain Now, Scott W. Luton and Kim Reuter are joined by Glen Clark, CEO of DP World in the US and Mexico, and Terry Donohoe, Senior Vice President of Freight Forwarding for DP World Americas, for an insightful discussion on logistics innovation and how it ... Show More
56m 4s
Apr 23
Etsy CPO on Scaling a Profitable Marketplace with AI While Keeping Commerce Human | Nicholas Daniel | E265
In this episode, Carlos Gonzalez de Villaumbrosia interviews Nicholas Daniel, Chief Product Officer at Etsy — the world's largest marketplace for unique and handmade items. Founded in 2005, Etsy has grown into a global platform connecting over 6 million sellers with 90 milli ... Show More
34m 16s
Jul 2021
How to succeed in eCommerce in China | Jean-Yves Laguillez | Leadership Activators Global Edition #14
Discover how to succeed as a Western business in eCommerce in the Chinese market with Jean-Yves Laguillez, co-founder and CEO of Emotion Digital. Emotion Digital is an online marketing agency located in Shanghai and Paris. It helps western brands get into China through WeChat mar ... Show More
44m 54s
Aug 2023
4 Ways to Reduce Complexity in Your Supply Chain
Digital innovation is fueling change in supply chains through new trends and transformational technologies. As customer and consumer demands increase, many retailers, brands, and logistics providers are feeling pressure to optimize their operations to navigate greater complexitie ... Show More
1 h
Aug 2024
From Toy Shelves to Grocery Aisles: Navigating Modern Supply Chain Challenges with Mike Griswold
Ever wondered how supply chains adapt in the face of global challenges and technological advancements?In this episode, host Scott W. Luton sits down with Mike Griswold, Vice President Analyst at Gartner, to explore the dynamic world of supply chain management through the lens of ... Show More
44m 26s
May 28
Rah Mahtani (Alibaba.com) | Making It Easy to Do Business Anywhere
This week Jim welcomes Rah Mahtani, the Head of Commercial Strategy US for Alibaba.com, the Chinese multinational technology company founded in 1999 by Jack Ma and 18 colleagues. Alibaba Group operates as a holding company for a wide array of businesses, including online retail, ... Show More
47m 15s
Jun 16
MASTERful Supply Chain Leadership: Apple, P&G, Amazon & Unilever
In this episode of Supply Chain Now, Scott Luton welcomes back Mike Griswold, Vice President Analyst at Gartner, to explore what sets the supply chain Masters apart from the rest. With companies like Amazon, Apple, Procter & Gamble, and Unilever topping the list, Mike unpacks the ... Show More
39m 49s
Feb 2025
Turn Your Supply Chain into an Innovation Engine
Imagine a company that, in a matter of weeks, can develop, prototype, build, and deliver innovative products. That’s exactly what Haier, one of the world’s largest home appliance manufacturers, achieved in 2019. When the city of Wuhan urgently needed mobile isolation wards to cur ... Show More
25m 29s