In this episode, my guest is Jonathan Smoke, Chief Economist at Cox Automotive, someone I’ve wanted to have on the show for a long time. If you’re in the car business, you’ve probably read his reports, quoted his data, or heard his insights passed around. But in this conversation, we go deeper than the numbers.
We talk about how he actually ended up here—from a philosophy-loving econ major to building one of the most respected forecasting teams in automotive. You’ll hear how housing economics, the Great Recession, and a surprising DJ side hustle all played a role.
But then we roll up our sleeves and dig into what’s happening right now in the market:
Jonathan also shares some surprising perspectives on why curiosity matters more than credentials, why most economists never actually become economists, and how music plays into his forecasting work.
If you're trying to make smart decisions in a constantly shifting market, this episode will give you insight into what’s really driving the shifts—and how to stay ahead of them.
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