logo
episode-header-image
Yesterday
41m 16s

She Challenged the Metrics That Defined ...

Rebecca Minkoff
About this episode

This week on SUPERWOMEN, I sat down with Julianne Fraser, founder and CEO of Dialogue NYC, a marketing and strategy consultancy bridging the gap between purpose-driven brands and the ever-evolving world of digital influence. With a deep understanding of the influencer and social media marketing space, Julianne built Dialogue on the belief that influence should be rooted in authenticity and trust, not just reach. Her work centers on crafting intentional campaigns that align brands with creators who genuinely reflect their values and cultivate long-term loyalty.

Before launching Dialogue in 2017, Julianne built a career across top agencies and startups, where she noticed a recurring pattern: brands chasing fast, surface-level partnerships without investing in real connections or storytelling. However, she knew this was a key part to thoughtful content strategy. Drawing from years of experience across both traditional and emerging platforms, Julianne developed a vision for a more thoughtful approach to influencer marketing, one that prioritized relationship-building, creative alignment and lasting impact. With that mindset, she stepped out on her own and began building the foundation for what would become a trusted consultancy grounded in purpose and perspective.

In this episode, Julianne shares what it’s been like to grow a company in an industry that rarely slows down. From building trust with creators to managing rapid shifts in the digital landscape, she reflects on the importance of boundaries, long-term thinking and protecting the integrity of the brands she represents. We also talk about how she’s built a business model that leaves space for real life, something she believes is critical to both creative energy and sustainable growth.

Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.”

Follow SUPERWOMEN (@rmsuperwomen) and Julianne (@juliannefraser) on Instagram.

Support this podcast: https://bit.ly/rmsuperwomen 


Up next
Jul 3
She Nearly Lost Everything on Her First Haircare Line—Then Built a $400M Brand Without Investors with Carolyn Aronson, CEO and Founder of It’s a 10 Haircare
This week on SUPERWOMEN, I’m joined by Carolyn Aronson, founder and CEO of It’s a 10 Haircare. Before becoming one of the few female entrepreneurs in the beauty industry to own and operate her own brand, Carolyn spent decades behind the chair as a stylist and salon owner, learnin ... Show More
41m 19s
Jun 26
How to Make a Beauty Trend Stick, Literally, with Aliett Buttelman, Co-Founder of Fazit Beauty
This week on SUPERWOMEN, I’m joined by Aliett Buttelman, co-founder of Fazit Beauty, the cosmetics startup making waves with its viral glitter freckle makeup patches. Fresh out of college, Aliett launched her own consulting company, which led her to Nina LaBruna, who at the time ... Show More
32m 17s
Jun 19
This One Setback Nearly Ended Her Career— But It Made Her a Bestselling Author Instead (What Amy Shoenthal Learned When She Got Sidelined After Maternity Leave)
This week on SUPERWOMEN, I’m joined by Amy Shoenthal, bestselling author, journalist, and the mind behind “The Setback Cycle,” a framework for turning life’s most difficult moments into launching pads for growth. A seasoned writer for outlets like Forbes and Fast Company, Amy spe ... Show More
29m 31s
Recommended Episodes
Oct 2024
Cooking Dreams & Destiny with Ina Garten
This week, step into the studio (and kitchen!) with Jen and Amy as they have an intimate and insightful conversation with the iconic Ina Garten, a true pioneer in the culinary world who has shaped the way we cook at home. As they delve into Ina's groundbreaking career, from the b ... Show More
1h 2m
Apr 28
LACKING CREATIVITY AND INSPIRATION: how to get inspired and enjoy the creative process
Whether you're a podcaster, content creator, artist, or just someone feeling stuck, this episode's for you. I'm diving into the mindset traps that keep us from authentically creating and being inspired. Today's episode I talk about - The need to constantly be creating - Being too ... Show More
36m 46s
Feb 2025
Muse #9 - What’s really in your baking mix? How Andrea Kazan’s health journey sparked Good Mess
This week's Muse is Andrea Kazan, founder of clean baking mix brand Good Mess.In this episode, Andrea opens up about her health journey, and how almost 5 years ago, her life turned upside down when she fell seriously ill and had to rethink everything she ate, which led her to cre ... Show More
30m 50s
Jul 2024
Nara Aziza Smith's Journey in Cooking, Content Creation, and Crafting a Life “From Scratch”
In this week’s episode we are joined by Nara Aziza Smith, model and popular content creator, who shares her journey in health, motherhood, cooking content creation. Discover how she balances her modeling career and creating content with motherhood, the significance of maintaining ... Show More
53m 55s
Dec 2024
054 - Jenny Dinovi
In this enlightening episode of the Think Tank podcast, Robert sits down with Jenny Dinovi, a global sensation whose authenticity and deep wisdom have made her an almost overnight phenomenon on social media. Known for her ability to channel profound insights and connect deeply wi ... Show More
1h 26m
Mar 2025
From Corporate to Cuisine : Reinventing Life at 29 I NouTalks with Zineb Karrakchou (French Episode)
‏(EN) In this episode of NouTalks, we dive into the inspiring story of Zineb, who dared to leave everything behind at 29 to follow her passion. Originally from Morocco, she reflects on her childhood steeped in culinary traditions, her move to France for her studies, and her caree ... Show More
1h 14m
Mar 2025
Big Vegan Flavor | Nisha Vora
Nisha Vora is a cookbook author and content creator known for her innovative approach to vegan cooking. She discusses her second cookbook, Big Vegan Flavor, with over 150 recipes to help you master the art of vegan cooking. After graduating from Harvard Law School in 2012 and wor ... Show More
53m 42s
Mar 2024
#136 Deliciously Ella's Journey To Success; My Blog Turned Into A Global Business!
Dreaming of a fulfilling life? ✨ Join our supportive community with my LIVE weekly workshops! Every Sunday, we explore self-development, strengthen relationships, and unlock the path to financial freedom: https://shivani-pau.circle.so/checkout/join-the-connective This week I sit ... Show More
1h 5m
May 21
She LOST 80% of Her Income Overnight… Then Built a Global Community from Scratch | Danielle Wiebe
What if losing everything was the key to building something extraordinary? Danielle Wiebe, founder of Business Babes Collective, shares how the pandemic nearly destroyed her business—and how it became the catalyst for a thriving, purpose-driven global brand.In this episode, we ta ... Show More
1h 3m