July appears quiet. It isn’t.
This episode outlines why summer is a high-risk period for reputation management. With newsroom staffing reduced and audience attention low, deeper stories start brewing. Reporters have more time. Leadership is often distracted. That’s when reputational cracks start to widen.
The timing is rarely accidental. Many of the biggest PR crises in recent years—from Lizzo’s lawsuit to Drew Barrymore’s strike backlash—began simmering in July and erupted by September.
What’s covered:
Also featured: a breakdown of how MuckRack supports proactive monitoring and sentiment tracking.
Referenced Stories:
Key takeaway:
July is not the time to disappear. For anyone managing a sensitive narrative, this is the moment to speak before being spoken about.
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This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Learn more at https://muckrack.com
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