logo
episode-header-image
Yesterday
1h 28m

AI Product Discovery: Complete Course

Aakash Gupta
About this episode

We could talk a million things with Tanguy Crusson but I’m keeping it to what I like the most about his work - Product Discovery.

He shares a rare, behind-the-scenes look at how his team at Jira Product Discovery uncovers real user problems, validates solutions quickly, and avoids wasting time on ideas that won’t land.

----

Brought to you by:

Jira Product Discovery: Plan with purpose, ship with confidence

Product Faculty: Get $500 off the AI PM certification with code AAKASH25

Vanta: Automate compliance, security, and trust with AI (Get $1,000 with our link)

AI PM Certification: Get $500 off Miqdad Jaffer (of OpenAI)’s certification

----

Timestamps:

Preview & Intro — 00:00:00

Has AI Actually Changed Product Discovery? — 00:00:27

Ad: Jira Product Discovery — 00:10:50

Ad: AIPM Certification with OpenAI PM — 00:11:45

Where AI Truly Helps in Discovery (Real Use Cases) — 00:12:32

Watch the Live Demo on YouTube for Full Context — 00:14:34

The Discovery Process (Deep Dive)

Phase 1 – Wonder: How Atlassian Uncovers Real Problems — 00:16:51

Why Tanguy Hasn’t Written a PRD in 5 Years (+ Wild Engineer Story) — 00:21:04

How to Lead Great User Interviews (Tips from a UX Researcher) — 00:25:24

Ad: Vanta Compliance & Security — 00:28:30

Ad: AI Evals for PMs & Engineers — 00:29:34

The Right Way to Structure Discovery Documents — 00:30:34

How Atlassian Actually Uses Tools for Product Discovery (Full Stack Demo) — 00:33:23

Why This System Works Better Than Traditional PM Workflows — 00:41:24

Moving Through Discovery

Phase 2 – Explore: Rapid Prototypes & Real Feedback — 00:41:58

Phase 3 – Make: When the Team Commits to Building — 00:49:04

“Just Ship It” is Bad Advice — Here’s Why — 00:52:24

Can You Trust Feedback from Free Users? — 00:56:00

Phase 4 – Impact: Measuring Real-World Results — 01:07:33

How to Build Real Trust as a Product Manager — 01:14:41

PMs Want to Keep Engineers Busy: Good Strategy or Trap? — 01:17:46

Aakash: “I Wish I Talked to You 10 Years Ago”, Here’s Why — 01:22:46

Closing Reflections & Takeaways — 01:26:33

----

Key Takeaways:

1. Discovery isn’t a phase, it’s a system. Atlassian runs product discovery continuously, not just “before development.” It’s embedded across problem finding, prototyping, building, and post-launch.

2. Use video, not documents, to communicate user pain. Instead of writing long research summaries, PMs compile 10-minute reels of real customer interviews. Watching raw emotion builds urgency and alignment.

3. Start with ~10 users — not thousands. Atlassian validates ideas with small, focused user groups. It's faster, cheaper, and more revealing than wide surveys or launches.

4. Prototype with whatever is fastest. From AI tools like V0 to basic Figma slides, the goal is speed. You don’t need polished UIs — you need fast feedback on core concepts.

5. Strong user reactions guide investment. When users say “I need this now,” that’s a green light. Mild interest or polite nods? That’s a warning to dig deeper.

6. Build only once you have real pull. They don’t move into development (“Make” stage) until a prototype has strong qualitative validation. Code follows conviction.

7. PMs rotate weekly to tag and analyze feedback. Every week, one PM owns triaging incoming feedback, tagging it to ideas, and surfacing themes. Discovery is part of the rhythm — not a side project.

8. Real discovery requires exposure, not summaries. Dashboards, sanitized reports, and secondhand quotes are not enough. PMs must stay close to raw user input — live or recorded.

9. Post-launch reflection is mandatory. Every shipped feature goes into the “Impact” phase. They assess: is it working? Should we scale, refine, or kill it?

10. Discovery is a team sport. PMs, designers, engineers, even sales, everyone participates in interviews, watches clips, and shapes the product. It’s not just a PM’s job.

----

Check it out on Apple, Spotify, or YouTube.

----

Related Podcasts:

How ZoomInfo IPO’d - With CEO/ Founder Henry Shuck

How LogRocket Became a $100M+ AI Company - With CEO/ Founder Matt Arbesfeld

How Amplitude Became the #1 Product Analytics Tool - With CEO/ Founder Spenser Skates

How Zoom Took Over The World - With Zoom's Meetings Product during Covid ( now leads their Events & Webinars product)

----

P.S. More than 85% of you aren't subscribed yet. If you can subscribe on YouTube, follow on Apple & Spotify, my commitment to you is that we'll continue making this content better.

----

If you want to advertise, email productgrowthppp at gmail.



This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.news.aakashg.com/subscribe
Up next
Jul 6
This $20M AI Founder Is Challenging Elon and Sam Altman | Roy Lee, Cluely
Amazon banned him. Ivy Leagues kicked him out.And still, he went mega viral, built a $6M ARR AI startup, and raised $15M from a16z… all in a matter of weeks.This might be the craziest founder story you’ll hear all year.If you’re building in a competitive market, struggling to sta ... Show More
43m 6s
Jul 2
How Zoom Took Over The World
Zoom grew from $1B to $4.5B in months - but behind the scenes, it was chaos.Learn how they froze features, scaled product teams, and held the platform together under global pressure from the head of product at Zoom meetings.----Brought to you by:Jira Product Discovery: Plan with ... Show More
1h 1m
Jun 29
What I Learned From Filming 80 Podcast Episodes
Starting this podcast wasn’t an easy decision. It takes up nearly half my time. And for months, it wasn’t making any money.But fast forward to today, and the podcast is now profitable and central to my creator business.So I did something different this week.I recorded a solo epis ... Show More
1h 10m
Recommended Episodes
Nov 2024
Becoming an AI PM | Aman Khan (Arize AI, ex-Spotify, Apple, Cruise)
Aman Khan is Director of Product at Arize AI, an observability company for AI engineers at companies like Uber, Instacart, and Discord. Previously he was an AI Product Manager at Spotify on the ML Platform team, enabling hundreds of engineers to build and ship products across the ... Show More
1h 17m
May 1
The rise of Cursor: The $300M ARR AI tool that engineers can’t stop using | Michael Truell (co-founder and CEO)
Michael Truell is the co-founder and CEO of Anysphere, the company behind Cursor—the fastest-growing AI code editor in the world, reaching $300 million in annual recurring revenue just two years after its launch. In this conversation, Michael shares his vision for the future, les ... Show More
1h 11m
Jun 2024
#218 Designing AI Applications with Robb Wilson, Co-Founder & CEO at Onereach.ai
All the hype around generative AI means that every software maker seems to be stuffing chat interfaces into their products whenever they can. For the most part, the jury is still out on whether this is a good idea or not. However, design goes deeper than just the user interface, ... Show More
46m 36s
Sep 2024
AI is more than GenAI
GenAI is often what people think of when someone mentions AI. However, AI is much more. In this episode, Daniel breaks down a history of developments in data science, machine learning, AI, and GenAI in this episode to give listeners a better mental model. Don’t miss this one if y ... Show More
40m 3s
Aug 2024
He Automated His Sales Job With Ai… So His Boss Promoted Him
Ep. 254 What if you could automate the most mundane parts of your sales job and get promoted for it? Kipp and Kieran are joined by Ethan Dewaal, and dive into how AI is revolutionizing sales practices and boosting productivity. You will learn more on automating product questions ... Show More
40 m
Feb 2025
#281 Developing AI Products That Impact Your Business with Venky Veeraraghavan, Chief Product Officer at DataRobot
As AI continues to dominate industry conversations, the notion of AI readiness becomes a focal point for organizations. It's a multifaceted challenge that goes beyond technology, encompassing business processes and cultural shifts. For professionals, this means grappling with que ... Show More
38m 45s
Oct 2024
Behind the product: NotebookLM | Raiza Martin (Senior Product Manager, AI @ Google Labs)
Raiza Martin is a senior product manager for AI at Google Labs, where she leads the team behind NotebookLM, an AI-powered research tool that includes a delightful podcast-on-demand feature called “Audio Overviews.” NotebookLM started as a 20% project and has grown into a product ... Show More
48m 58s
Apr 3
2027 Intelligence Explosion: Month-by-Month Model — Scott Alexander & Daniel Kokotajlo
Scott and Daniel break down every month from now until the 2027 intelligence explosion.Scott Alexander is author of the highly influential blogs Slate Star Codex and Astral Codex Ten. Daniel Kokotajlo resigned from OpenAI in 2024, rejecting a non-disparagement clause and risking ... Show More
3h 4m
May 4
Inside Devin: The world’s first autonomous AI engineer that's set to write 50% of its company’s code by end of year | Scott Wu (CEO and co-founder of Cognition)
Scott Wu is the co-founder and CEO of Cognition, the company behind Devin—the world’s first autonomous AI software engineer. Unlike other AI coding tools, Devin works like an autonomous engineer that you can interact with through Slack, Linear, and GitHub, just like with a remote ... Show More
1h 32m
Jun 11
The AI Minded Path to Scalable and Responsible Innovation Across the Enterprise - with James Raybould of Turing Intelligence
Enterprise leaders are no longer asking if they should adopt AI — the question is how to do it effectively. In this episode, Emerj Editorial Director Matthew DeMello speaks with James Raybould, SVP and GM of Turing Intelligence at Turing, about what distinguishes successful enter ... Show More
31m 18s