Apparently Fayt is a cult now?
Well, according to Reddit, it is. In today’s bonus episode, Britt is diving headfirst into some online controversy, addressing a recent Reddit thread accusing Fayt's community of being a “cult”, claiming the company’s community-first approach is nothing more than a manipulative marketing tactic.
But is there more to this accusation than just internet drama? Britt thinks so.
She unpacks the deeper narrative at play here: the growing trend of demonising female-led businesses and dismissing genuine connection as inauthentic or strategic. With a rising wave of online cynicism, especially toward women in business, Britt breaks down the quiet misogyny that hides behind so-called “hot takes.”
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CREDITS
Host: Brittney Saunders.
Senior Producer: Xander Cross
Managing Producer: Elle Beattie
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