logo
episode-header-image
Jul 2025
18m 19s

SET UP: Open Your Business in 30 Days

Jennifer McGurk
About this episode

Welcome to the Pursuing Private Practice podcast!

Join Jennifer McGurk, CEO of Pursuing Private Practice, as she kicks off the brand new Stages of Business Series with the very first stage: SET UP. In this episode, Jennifer dives into what it really takes to get started - from finding the courage to begin, shifting your mindset for success, and the practical steps to open up a business. This is the first of five episodes, each one dedicated to a different stage of business growth!

If you're thinking about starting a nutrition private practice, now or in the future, this episode will give you the insight, advice, and resources to help you get set up with confidence.

  1. Podcast Series on Stages of Business: The series explores the five stages of business, with episodes dedicated to each stage, focusing on emotions, mindset, challenges, and action steps.
  2. SET UP Stage of Business: The SET UP stage is defined by being new to private practice, with resources like the Open for Business Toolkit and Business School to assist in this phase.
  3. Challenges and Mindset in the SET UP Stage: Common feelings include imposter syndrome and excitement, with an emphasis on courage and mindset shifts to progress.
  4. Celebrating the SET UP Stage: Recognizing the achievement of becoming a business owner, despite challenges similar to those faced by clients in health recovery.
  5. Working for Nutrition Tech Companies: Discusses the pros and cons of working for these companies versus owning a private practice, with advice for transitioning.

 

No matter where you're starting from, this episode will help you take those first bold steps toward building a business that works for your life.

 

Timestamps: 

  • 00:33 Podcast Series Introduction: Overview of the upcoming series on the five stages of business, emphasizing a personalized approach.
  • 04:18 SET UP Stage of Business: Discussion on the initial stage of business, emphasizing the importance of taking the first step.
  • 05:40 Challenges and Emotions: Acknowledgment of emotions like imposter syndrome and excitement in the SET UP stage.
  • 06:04 Toolkit and Resources: Explanation of the Open for Business Toolkit and its role in setting up a business.
  • 10:01 Mindset and Legal Considerations: Importance of mindset shifts and legal decisions in the SET UP stage.
  • 12:53 Celebrating Success: Encouragement to celebrate the achievement of becoming a business owner.
  • 13:53 Working for Nutrition Tech Companies: Discussion on the pros and cons of working for nutrition tech companies as a stepping stone.

 

The SET UP stage of business is all about shifting your mindset, executing legal decisions, defining your ideal-ish client, and creating your first offer. And yes, it's totally possible in 30 DAYS! 

 

🧑‍💻Want more from Pursuing Private Practice? 

Business School is officially open for enrollment, and it's the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you'll find. 

Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. 

With Business School evolving into a mastermind experience, you'll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you'll get the resources, support, and confidence to run your business like a CEO.

Enrollment closes July 25th, so now's the time to join us and take the next step toward building a business that works for your life.

🧰Just want the Open For Business Toolkit? 

Open For Business is for brand-new beginners! You'll receive step-by-step guidance to set up your nutrition practice, including mindset shifts, the legal essentials, picking an ideal-ish client, and how to design your first offer. This toolkit includes all the paperwork and templates you need to get started. In just one month, you'll be confident, organized, and fully prepared to announce you're "Open for Business."

✔️Want to see what private practice is all about? 

Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today. 

📱 Find us on Instagram @pursuing.private.practice

Up next
Aug 26
Leading a Business That Lets You Live Your Life
Welcome to the Pursuing Private Practice podcast! This episode wraps up Season 3 of the podcast. We'll be back for Season 4 this fall! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Hannah Turnbull, founder of NourishED Colorado, a group practice specializing in ... Show More
55m 33s
Aug 12
Fractional Practice Management for Group Practice Owners
Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Charlie Golighlty, founder of Group Practice Partner, a fractional practice management partner for strategic, mission-aligned support. Charlie shares why so many solo ... Show More
32m 36s
Aug 5
COAST: A Business Strategy When Life Comes First
Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how i ... Show More
22m 58s
Recommended Episodes
May 2025
Quick Tips for Therapists: What to Do When Couples Therapy Clients Come into the Session Escalated in Their Negative Cycle
Jacqueline Wielick, LMFT, is a licensed marriage and family therapist and owner of her own private practice, Therapy by Jackie. She has a master of science in marriage and family therapy, and degrees in both psychology and sociology. With a focus on couples, relationships, attach ... Show More
4m 9s
Sep 8
497: Finding The Authentic Therapist In You with Stefanie Klein
<p>How can therapists learn to see countertransference as a gift, rather than a problem? This week&#39;s guest is Stefanie Klein, LCSW. Stefanie, an SEP and <span>NARM Master Therapist, is the Assistant Training Director for the Complex Trauma Training Center where she is also a ... Show More
56m 25s
May 2024
Quick Tips for Therapists: How to Handle Clients Who Cry Uncontrollably in Session
<p>Emma Lauer, LCSW, author of <em>DBT Skills for Highly Sensitive People, </em>shares advice for how to handle clients who cry uncontrollably in session. Emma is a therapist specializing in the treatment of eating disorders, self-harming behaviors, and trauma. Emma is an eye mov ... Show More
3m 46s
Aug 2024
Therapy Without Limits: Tailoring Care and Finding Your Niche in Private Practice
In this podcast episode, Dr. Taylor Day discusses her transition from academia to establishing a concierge child psychology practice, focusing on neurodivergent affirming care. She details her practice's logistics, emphasizing personalized support and the importance of setting bo ... Show More
44m 2s
Aug 2024
167. What Makes a Happy and Healthy Couple? w/ Juliana Massey
What makes a relationship truly successful? In this episode, Meg welcomes Juliana, a marriage and family therapist, to explore the dynamics of healthy couples and what inspired her to pursue this field. Juliana discusses the role of a systemic therapist in addressing common chall ... Show More
43m 44s
Jul 2024
Bad Anxiety and Mental Health Advice | Episode 297
<p><a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2271214/open_sms">Send in a question or comment via text.</a></p><p>The Internet is packed with anxiety and mental health advice, but not all of it is useful or helpful.  Some of it can be harmful. <br/>< ... Show More
38m 19s
Jul 2025
490: GLP-1’s and Eating Disorders with Dr Vanessa Scaringi and Kathryn Garland
<p>Welcome back to Therapy Chat! This week, we&#39;re talking about a subject that many people are curious about lately, GLP-1&#39;s the diabetes medications that are being used by non-diabetics for weight loss. Therapists need to know about these medications, because clients are ... Show More
46m 38s
Aug 11
493: Re-Parenting The Inner Child Using Authenticity Therapy with Yudit Maros
<p><span>In this conversation, I interviewed Yudit Maros, LMFT, founder of Authenticity Therapy. Yudit led the retreat I attended earlier this year in Italy, which was a powerful experiential training in her method. </span><span>Authenticity Therapy is a form of inner child work ... Show More
50m 25s
Jun 2025
Understanding Mind-Body Pain: A Neuroplastic Approach for Mental Health Providers with Dr. David Clarke | continuing education for mental health counselors and therapists | NBCC approved | Podcourse | trauma
Purchase this Podcourse here! Neuroplastic symptoms - also known as psychophysiologic or mind-body symptoms - represent a significant portion of clinical presentations, yet they are frequently misunderstood or overlooked in both medical and mental health settings. In this informa ... Show More
53m 33s
Mar 2025
The 3 Key Ingredients For A Thriving Relationship, Practical Strategies To Manage Conflict & How To Build Deeper Relationships with Yung Pueblo #531
How much of your relationship tension comes from expectations that were never communicated? And what if changing the way you handle conflict could completely transform them?   While we often dedicate countless hours to our careers, many of us never devote time to the basics of em ... Show More
1h 56m