Are you using AI in a way that actually grows your business?
Ethan King joins Scott Joseph to unpack how AI, automation, and systems thinking can scale your business without adding stress. From his early days starting a college project to building multiple eight-figure brands, Ethan shares actionable frameworks and mindset shifts that empower smart, sustainable growth.
Ethan King is an award-winning entrepreneur, TEDx speaker, and bestselling author, who makes scaling look simple—but only because he’s mastered the systems that make success repeatable.
Join Scott and Ethan as they explore:
(4:17) The Power of Starting Small
* Ethan shares how a college project turned into a real business.
* Why some business owners ignore customer requests.
* Ethan’s Double Your Business in 90 Days book.
(13:11) Turning AI Into Your Marketing Team
* Email automation.
* Using AI to translate customer reviews into marketing language.
* Creating custom GPTs and brand voice training for better output.
(39:03) Making AI Your Publicist
* Turning media queries into brand exposure using AI.
* Why authenticity wins: teach AI to think like you, not replace you.
(54:08) The EAT method
* The EAT method: Eliminate, Automate, Train.
Thanks to Ethan King for being on Business, Bourbon & Cigars.
Learn more about Ethan: https://ethanking.com/
Follow Ethan on Instagram: https://www.instagram.com/ethanking.co/
Connect with Ethan on LinkedIn: https://www.linkedin.com/in/kingethan/
BUSINESS, BOURBON & CIGARS
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Business, Bourbon & Cigars is the preeminent resource for ambitious leaders who want a backstage pass to the top. Each episode, we sit down with ultra-successful executives and industry leaders who share their insider strategies for growth and success. And of course, we may even sip on some of the finest bourbon and light up our favorite cigars while we chat.
Each week, we bring you in-depth interviews with high-level executives and industry leaders who have a proven track record and in-depth understanding of what it takes to grow a business. They’ll share their no-nonsense approach, the challenges they faced on their journey to the top, and the strategies that helped them overcome obstacles and forge their own path to ultra-success.
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