Jim's guest this week on The CMO Podcast is Elizabeth Rutledge, the Chief Marketing Officer of American Express. Elizabeth is a unique CMO–she has been at AmEx for her entire career of 35 years, and she has been CMO for seven of those years. AmEx’s stock was about $4 when Elizabeth joined, and it is about $300 currently. More trivia–American Express was foun ... Show More
Nov 21
The Brand Builder's Playbook // The Partnership Payoff: Picking the Right Collaborations // With Kristen D’Arcy (True Religion)
<p>What do LEGO, Megan Thee Stallion, and a Ford Mustang have in common? They’re all proof that the right partnership can supercharge a brand.</p><p>In the sixth episode of <em>The Brand Builder’s Playbook</em>, hosts Jim Stengel and Ryan Barker, joined by guest co-host Lindsey W ... Show More
42m 54s
Nov 19
Hope Bagozzi (Tim Horton's) | The Magic of Canada’s Favorite Brand
<p>If you are Canadian, and you hear the words Tim Hortons, you conjure up a wide and deep range of emotions. Few brands inspire the kind of passion that Tim Hortons does in Canada. With nearly 6,000 restaurants in 22 countries, the 60-year-old brand continues to grow like a star ... Show More
48m 28s
Nov 14
The Brand Builder's Playbook // Brand vs Performance Marketing: Why the Long Game Wins // With Andrea Brimmer (Ally)
<p>Every CMO faces the same question: how do you balance long-term brand equity with short-term performance marketing?</p><p>In the fifth episode of The Brand Builder’s Playbook, hosts Jim Stengel and Ryan Barker, along with guest co-host Lindsey Wehking, tackle one of the most h ... Show More
44m 6s
Feb 2025
Mrs. Meyer's Clean Day: Monica Nassif
<p>Mrs. Meyer’s is a hugely successful line of soaps and cleansers named for a real Mrs. Meyer: a no-nonsense Iowa homemaker who raised nine kids, including the brand’s founder. When Monica Nassif started Mrs. Meyer’s, she’d already launched an upscale cleaning brand, but it was ... Show More
1h 21m
Dec 2024
Martha Stewart Live at iHeart: “Living is a Limitless Subject Matter.”
Martha Stewart has been a household name for over four decades and she still isn’t done building her empire. During her rise, the world’s first female self-made billionaire ignored conventional wisdom to become an Emmy Award-winning TV host, best-selling author, and creator of a ... Show More
23m 38s
Jan 2022
Fast Five | Amazon Style? Suburban Amazon Go? How's A Vertical Farm Like Walmart To Keep Up?
In this week’s Fast Five podcast, sponsored by Microsoft, the A&M Consumer and Retail Group, Takeoff, and Sezzle, Chris Walton and Anne Mezzenga discuss:
- Who wore it better: Amazon Style or Amazon Go in the suburbs?
- 7-Eleven's new 30 minutes or less subscription delivery pro ... Show More
36m 54s
Apr 2025
#806: How Rich Barton Built Expedia and Zillow from $0 to $35B — Audacious Goals, Provocation Marketing, Scrabble for Naming, and Powerful Daily Rituals
<p><strong>Rich Barton</strong> is the co-founder and co-executive chairman of <a href="https://www.zillow.com/" rel="noopener noreferrer" target="_blank"><strong>Zillow</strong></a>, a company transforming how people buy, sell, rent, and finance homes. Before Zillow, Rich founde ... Show More
2h 25m