There’s a reason we don’t say “yes” to every franchise opportunity—and in this episode, we break down why. Jeff Herr joins Erik to reveal what actually makes a franchise brand scalable, investable, and valuable long-term.
We’re talking proprietary IP, raving customers, founder mindset, team culture, recurring revenue, and why the first rule of franchising is: don’t franchise. From a $12M single-unit operator to a high-margin dirty job brand no one’s heard of… this is the inside playbook.
👇 Timestamps:
00:00 – If you’re tired, franchising won’t save you
01:44 – What Jeff looks for in brands
03:33 – The “boxes” every brand must check
06:52 – Defining brand: emotional connection = real value
08:26 – A dirty job with 5-star reviews & proprietary IP
11:41 – Why recurring customers are gold
14:53 – FSOs vs Front Street: What makes us different
15:56 – Building enterprise value VS. chasing franchise sales
19:19 – The grit-and-grind behind true growth
27:13 – Why we told a $300k/mo brand NOT to franchise yet
34:50 – $12M from ONE unit: what made this brand unstoppable
43:32 – The 4 critical boxes for any franchise brand
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Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
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