In this episode, we sit down with Jim Poole, CEO of NuCalm, a leader in neuroscience-based wellness and performance. Jim’s journey is rooted in a family dedicated to helping others, shaped by parents who were both psychotherapists and a mother who was a true force of nature. Today, he channels that legacy into pioneering technology that allows people to manage their mental state on demand—without drugs or side effects. NuCalm, once a $6,000 FDA-regulated device used in dental surgeries, has evolved into a user-friendly mobile app designed to bring powerful, science-backed brainwave management to anyone, anywhere.
Jim helps us unpack why so many of us are overwhelmed by stress, especially in a post-pandemic world. He breaks down the clash between our “reptile brain” (the amygdala) and our more evolved prefrontal cortex, revealing how chronic stress robs us of the presence and patience we need to thrive. As a society, we’re becoming more aware of our mental health needs, but the proliferation of “silver bullet” wellness apps often falls short. What sets NuCalm apart is decades of research, rigorous FDA approval, and real-world results—helping users tap into healing brainwave states at the press of a button. We come away with a deeper understanding of how practical neuroscience can empower us to take control of our stress and well-being, even amidst life’s chaos.
The Biggest Helping: Today’s Most Important Takeaway
Take care of yourself. Just because you can’t see, smell, taste, or touch stress doesn’t mean it isn’t impacting you every single day. Do something—anything—to manage your stress, because if you don’t, you won’t like the consequences of stress managing you.
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Produced by NOVA