What if you could transform your marketing leadership journey through purpose and passion?
In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder, CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspiring marketing leader, this conversation offers invaluable insights on authentic brand building, the importance of believing in your product, and why leading with purpose is crucial for success.
What You'll Learn:
Unlocking the Creator Economy with Awin
Did you know influencer marketing drives twice as many sales as display advertising, with a 37% higher retention rate?
Awin helps brands harness this potential with tailored influencer management solutions that drive measurable results. Whether you're looking to grow your creator roster, foster long-term relationships, or track full-funnel performance, Awin’s expertise and platform integrations make it easy to scale campaigns and optimize impact.
With partnerships across CreatorIQ, LTK, ShopMy, and more, brands gain access to powerful discovery tools and seamless tracking capabilities, ensuring transparency and efficiency at every stage.
Here’s how brands can maximize their influencer marketing:
Unlock the full potential of influencer marketing. Visit awin.link/adweek to start building high-impact partnerships today!
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