Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur.
This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients.
Whether you're a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025.
Key Timestamps:
00:00 – 01:09
The belief that changed everything: "There is so much money out there to be made."
Customers are already looking — the challenge is being findable.
01:09 – 02:34
Understanding the full customer journey:
Cold lead → warm lead → client → repeat client
02:34 – 03:04
The mistake most people make online: asking for too much trust too soon.
03:04 – 04:06
How ranking on Google for "business coach" helped Lisa generate high-converting leads.
04:06 – 05:10
Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way.
05:10 – 06:10
What to have in place when someone finds you for the first time.
06:10 – 08:00
How to hook people instantly in your videos and why you should give value up front.
08:00 – 09:25
The importance of clarity on your website. If they're lost, you've lost them.
09:25 – 11:10
The three types of content every business needs:
- Content that reaches new people
- Content that builds your brand
- Content that makes your offers clear and easy to buy
11:10 – 14:00
Different ways to reach new audiences: networking, SEO, speaking, ads
14:00 – 15:30
Why marketing matters more than talent — and why you must learn it yourself.
15:30 – 17:00
Credibility signposting: how to show that your brand is experienced and established.
17:00 – 19:00
Why customers need to "test drive" your offer. Discovery calls aren't enough.
19:00 – 21:00
How Lisa built her events strategy — and why she ran them at a loss to build trust.
21:00 – 23:14
The value of documenting your events and using content as your proof.
23:14 – 25:00
How to create ads from spontaneous moments and event footage.
25:00 – 27:00
Organic social content that builds trust and attention. Why variety matters.
27:00 – 29:00
Selling without pressure. The work you do before the offer is what sells.
29:00 – 31:00
The role of thought leadership in helping people understand what you do and how.
31:00 – 34:00
Turn your real-life insights and client patterns into weekly content.
34:00 – 36:00
Thought leadership as a map: your job is to guide people through the journey.
36:00 – 40:00
Final advice: teach weekly, calibrate your ideas, and document what works.
Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/
Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/
Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/
#coaching #coachingbusiness #marketingadvice