This week is part three of the Brand to Fame series and we go deeper than offers, content, or strategy. We go into the soul of branding.
I talk about what it really means to build emotional and cultural magnetism in your brand. Because if you’re still relying on logic, selling features, or over-explaining your offers, you’re missing the real reason people buy.
Your dream client isn’t looking for a sales page. She’s looking for a feeling.
break down the difference between a brand that feels like a world - and one that just blends in. I talk about identity resonance, cultural relevance, and the quiet magnetism that creates premium pull long before anyone clicks “buy.”
This is what it takes to build a brand that people crave proximity to. You’re not here to run a business. You’re here to build a world.
Here are the highlights:
Understanding Emotional Magnetism (2:25)
Identifying Magnetism Gaps (5:43)
Elements of a Magnetic Brand (7:05)
Rebuilding Brand Identity (11:07)
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This Podcast is proudly produced by Wavemakers Audio