Liana Kerikian, da Decathlon: 'Faz parte do nosso DNA ser uma degustação do esporte, até mesmo para inspirar as pessoas"| Listen on Anghami

Jul 7

Flávia Barros, da Leroy Merlin: Nossa melhor campanha de marketing são os nossos vendedores

Flávia Barros, da Leroy Merlin: 'O consumidor tem exigido mais das marcas. Assim, precisamos cada vez mais conectar experiências com boas histórias' Os melhores embaixadores de marca são seus próprios vendedores? E como construir um ecossistema de soluções para casa, que vai além ... Show More

30m 41s

Jun 9

Gabriela Onofre, do Publicis Groupe: 'Dados e tecnologia são a coluna vertebral do que a gente faz'

Como um dos maiores conglomerados de comunicação do mundo tem unido dados e tecnologia em prol da criatividade? O episódio #214 do programa Mídia e Marketing conversa com Gabriela Onofre, CEO do Publicis Groupe, dono de agências como DPZ, Talent, Publicis, Leo e Le Pub no Brasil. ... Show More

35m 29s

May 26

Renata Altenfelder, da Renner: ‘Pessoas precisam ter liberdade para expressar identidades pela moda’

Como os varejistas têm se adaptado ao comportamento digital do consumidor? E como personalizar anúncios com a ajuda da inteligência artificial? O episódio #213 do programa Mídia e Marketing recebe Renata Altenfelder, diretora de marketing do ecossistema da Lojas Renner S.A.. O pa ... Show More

36m 26s

Jun 2021

Marketing Strategies that Deliver the Goods with Casper's Ice Cream CMO Keith Lawes

We talk about brands a lot on Marketing Trends. From the relationship consumers have with their favorite companies, to the marketing strategies behind what makes them thrive. But while we spend all this time talking about brands, we don’t often talk about parent companies or the ... Show More

33m 13s

Oct 2023

How To Capitalize On The Subscription Business Model

Subscription services are everywhere these days, from streaming to info marketing to software to food delivery and beyond. Why are they so popular, and how can this business model be leveraged to your advantage? Past president of the Information Marketing Association Robert Skrob ... Show More

43m 56s

Jun 2021

Marketing to Value: How Vital Farms is Taking a Different Approach to Reach A Unique Demographic

Consumers are different today than they were last year or even last week. Tastes constantly change, and if there is one thing marketers are frequently reminded of, its that there is no secret recipe to understand consumer trends in the marketplace. All you can do is look at the d ... Show More

38m 36s

Dec 2020

310 Unfiltered Marketing by Stephen Denny

Unfiltered Marketing: 5 Rules to Win Back Trust, Credibility, and Customers in a Digitally Distracted World by Stephen Denny and Paul Leinberger You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly ... Show More

1h 26m

Feb 2022

[BEST OF] 5 Little-Known Facts About Consumer Behavior

I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: https://book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Gu ... Show More

52m 10s

May 2024

Alex Branning, Founder of Agent CRM - PIR Ep. 546

Tony chats with Alex Branning, Founder of Agent CRM, a marketing and sales platform specifically built for insurance agencies to do all of marketing under one platform with a strong focus on compliance. Alex Branning: https://www.linkedin.com/in/alexbranning/ Agent CRM: https://w ... Show More

46m 7s

Feb 2022

Why Every Brand Needs To Be A Content Machine in 2022 with Eric Dyck

Eric Dyck is co-founder of DTC Newsletter and Podcast, where he connects his subscribers to the exact performance marketing tactics that fuel profitable sales for the world’s fastest growing brands and agencies. Top 3 Value Bombs: 1. You shouldn't be afraid of hiring entrepreneur ... Show More

23m 52s

Oct 2021

Why gender-based marketing is bad for business | Gaby Barrios

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't ... Show More

14m 8s

Liana Kerikian, da Decathlon: 'Faz parte...