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Sep 2025
33m 58s

Taciana Lopes, da Mastercard: 'Segredo d...

UOL
About this episode
Experiência, benefícios e conexão emocional: como funciona o 'marketing baseado em paixões' da Mastercard? O episódio #220 do programa Mídia e Marketing recebe Taciana Lopes, vice-presidente sênior de marketing e comunicação da Mastercard no Brasil. Tatiana aborda a evolução do mercado de pagamentos eletrônicos no Brasil, fala sobre o icônico slogan 'Não tem ... Show More
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