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Jun 2025
50m 6s

Personal Brand: Why You NEED One, How to...

ERIKA DE PELLEGRIN
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Yesterday
Aimee Smale Was Shy, Had No Plan and Built a Million Dollar Brand. The Reason Will Surprise You.
You do not need to be the obvious person to build something real. In this episode of The Balance Theory, Erika sits down with Aimee Smale, founder of Odd Muse and 29 year old millionaire, to unpack the story nobody tells about building something from nothing. Not the strategy, no ... Show More
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Jun 21
STOP Introducing Yourself With Your Job Title (Say THIS Instead)
You already know what you do. But do you know who you are? In this episode of The Balance Theory, Erika sits down with Rahaf Kobeissi, mental health and mindset expert, published author, and keynote speaker, to unpack one of the most quietly common experiences of high achieving p ... Show More
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The Conversation Your Parents Never Had With Themselves (And Yours Is Overdue) | Dr Shefali
Today Dr Shefali, a NYT bestselling author and the world's leading conscious parenting psychologist, joins Erika to unpack the childhood patterns running your adult life, and how to stop them here. This isn't another conversation about how to be a better parent. It's about unders ... Show More
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