Episode 609: Neal and Toby sit down with branding and marketing expert Ashwinn Krishnaswamy (@shwinnabegobrand) about Apple’s recent WWDC conference and if its Liquid Glass redesign is worth the hype. Also, the latest brand moves by OpenAI, Nike, and HBO. Then, what’s the future of influencer marketing and how will AI become a powerful tool in the advertisin ... Show More
Jul 2022
Your Brand Can Be Visible, But It's Relevant? - w/ CMO Marcel Marcondes
<p>Today's episode is our special Cannes edition of Marketing for the Now. Where I sit down with friend and amazing marketer Marcel Marcondes, CMO of ABInBev, listen as we discuss the state of the union of relevance in the Ad World. There's so much in here that I know you'll get ... Show More
12m 41s
Dec 2024
Why the NFL, Universal Pictures, and erotic audio company Quinn made our Brands That Matter list
On today’s episode, Yaz and Josh are joined by ‘Fast Company’ senior staff editor Jeff Beer and ‘Fast Company’ associate editor David Salazar to discuss the annual Brands That Matter list. This year, the list includes not just such companies as Athletic Brewing, Quinn Erotic Audi ... Show More
1h 9m
Nov 2023
An Expert's Perspective on How To Invest in Branding
<p>On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions <a href="https://www.linkedin.com/in/alexwoods85/">Alex Woods</a> ... Show More
52m 9s
Apr 2023
If TikTok Can’t Figure Out Shopping, Are We All Doomed?
<p><span>Biden's influencer press room, Mailchimp's AI email writer, TikTok shopping struggles, the power of free shipping, Twitter Circle's mystery, Russian accounts resurface on Twitter, debating Twitter ad spend, and Meta bridges WhatsApp and Facebook.</span></p><p ... Show More
10m 53s
Jan 2021
Special: How Will Apple’s IDFA Changes Affect Digital Marketing
<p>Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll ... Show More
21m 12s
Jul 2023
Are Our Marketing Metrics Broken? An Insider Perspective
<p>Dive into today's podcast where I, alongside Alvin Bowles, VP of Global Business Group - Americas at Meta, and Susan Jones, Chief Digital Officer at Diageo, dissect the current landscape of marketing at a candid fireside chat at Cannes. I share my thoughts on the power soc ... Show More
32m 18s